Thursday, June 26, 2008

“Secret” Marketing Web Site Revealed

The Tallahassee-Leon County Economic Development Council unveiled a new “secret” marketing strategy, including a website developed by Moore Consulting Group and IS Consulting: http://www.beapartofoursecret.com/.

The Tallahassee Democrat was there when the cat was let out of the bag, and included this coverage in their recent article on the campaign launch:

"The site is designed to be the centerpiece of a new area marketing campaign that includes highlighting services to existing local businesses. The objective is to help generate new and growing markets as well as bringing new businesses to the area.

In a 45-minute program EDC Chairman Tripp Transou, CSX Transportation's Aubrey Brown and Florida State University Assistant Vice President for Research and Economic Development John Fraser talked about the area's entrepreneurial future.

Brown said CSX 'is standing by to partner with you to help businesses grow here and come here. If businesses are looking for where the action is, we believe they should look in Tallahassee.'"

Tuesday, June 17, 2008

Karen Moore Earns Acclaim at Sterling Conference

Today, the Florida Sterling Council announced the evaluation results from the nearly 900 participants in this year’s Florida Sterling Council 16th Annual Conference in Orlando. Participants attend high-quality workshops throughout the week-long conference. Each participant completes a one-page evaluation that reviews the presenter, materials, take-away and overall workshop effectiveness.

The top-ranked presenter from this year’s conference? Moore Consulting Group’s own Karen Moore, whose 90-minute workshop on “Working with the Media” was best of conference.

Karen is a nationally-sought out speaker on several communications topics, including media relations, crisis communications, grassroots advocacy and others.

Wednesday, June 4, 2008

MCG Named Family Friendly Business of 2008

The Greater Tallahassee Chamber of Commerce named Moore Consulting Group Tallahassee’s Family Friendly Business of the Year at yesterday’s 2008 Small Business Excellence Awards ceremony. The firm has been nominated for the award two years in a row. (See a complete list of this year’s winners.)

“We are honored to receive this recognition from the community,” said Moore Consulting Group President Karen Moore, who accepted the award. “It’s been a blessing to see the teamwork and leadership that has flourished at MCG thanks to our family-friendly practices. This just goes to show that it pays to put family first.”

Moore was also excited to receive a letter of congratulations on the award from Senator Bill Nelson, who noted the crucial role small businesses play in Florida’s “growth and success.”

Moore Consulting Group offers this video of personal stories from team members about what it’s like to be a part of the MCG family.