MCG Newsroom

Ford's new MyKey a big media hit in Florida

2009-05-26T13:06:00.000-07:00

On behalf of Ford Motor Company, Moore Consulting Group (MCG) team members just returned from a statewide tour promoting Ford’s new MyKey, an innovative technology debuting in select Ford models to improve teen safety on the road.

MyKey allows a parent to pre-program their teenage driver’s key to set limits for speed, radio volume and traction control in order to prevent aggressive driving. And if the driver doesn’t buckle up, MyKey has a solution for that, too—keeping the audio system on mute until the driver and passenger are safely fastened in. The new MyKey technology debuts later this year standard in the 2010 Ford Focus and will come standard on most Ford Lincoln and Mercury vehicles soon after.

To raise awareness about MyKey, MCG took the first drivable prototype vehicle (straight from Dearborn, Michigan) on a tour of eight cities throughout Florida, providing demos to media and community members. The new MyKey technology garnered statewide media coverage with television shows, radio and major daily papers.

MCG hosts FPRA social media roundtable with Deirdre Breakenridge

2009-05-21T12:58:00.000-07:00

The sharp counsel of Deirdre Breakenridge, author of new book Putting the Public Back in Public Relations and president and director of communications at PFS Marketwyse, helped build the bridge for local public relations professionals between old school techniques and new methods of reaching audiences at a social media roundtable held on Wednesday, May 20th at Moore Consulting Group (MCG). Senior-level communications counselors discussed industry trends and challenges – including how to reach a new community of stakeholders with social media.

“In our industry it is so important to stay on the cutting edge of new technology,” said Terrie Ard, APR, CPRC, president of the FPRA Board and senior vice president of Moore Consulting Group (pictured above with MCG Vice President Jim Hunt, left, and Deirdre Breckenridge, center). “In the communications world, social media has to be in the mix to cut through the clutter of an increasingly competitive marketplace.”

Breakenridge will also be speaking at the 71st annual Florida Public Relations Association (FPRA) conference August 9-12, 2009 in Boca Raton, FL.

Moore Consulting Group ranked among top national firms

2009-05-06T08:21:00.000-07:00

PRWeek, one of the most respected national journals of the public relations industry, rated Moore Consulting Group as one of the leading firms in the U.S. in its prestigious annual rankings. The firm ranked 108th in the nation for 2009.

“Moore Consulting Group has built a reputation of offering the highest level of expertise and counsel to our clients,” said Karen Moore, the firm’s president and CEO. “This recognition highlights our 16th year of producing award-winning work on behalf of local and national clients.”

This is the second time this year that a respected independent national ranking placed Moore Consulting Group among the top public relations firms in the country. In March, O’Dwyer’s, also a national public relations publication, ranked Moore Consulting Group in the top 100 in the nation for 2009. Additionally, the firm was ranked as the number one healthcare PR firm in Florida by O’Dwyer’s. Both annual rankings were based on rate of growth and revenue per staff member.

MCG conquers "final frontier” at local Image Awards

2009-04-24T07:40:00.000-07:00

The hard work of Moore Consulting Group’s accounting servicing team was rewarded last night at the annual Capital Chapter Image Awards, where the Florida Public Relations Association recognized the firm for outstanding public relations programs. This year’s theme was “Image Trek: PR’s Final Frontier” and recognized those PR practitioners who “boldly go where no one has gone before.”

Moore Consulting Group won six awards—showcasing the best examples of innovation, planning and design, including a Grand Image Award, noting the best entry in the Printed Tools of Public Relations. Winning entries included “Employ Florida Banner Center for Digital Media—Launch,” “How Champions Became 925.” “Tourism Counts Education Campaign,” American Lung Association BreatheIn! Newsletter,” and the “American Lung Association’s State of the Air: 2008 News Release.”

This year’s Image competition was of special importance to Moore Consulting Group, as Senior Account Executive Amanda Fliger served as Image Award Chair and Senior Vice President Terrie Glover Ard is the Capital Chapter President of the Florida Public Relations Association.

MCG launches Facebook page for Florida Health Access

2009-04-21T06:06:00.000-07:00

Moore Consulting Group took health care to a new level by bringing the Florida Health Access Network to Facebook. The Florida Health Access Network, a central location for health care information, provides updates for Floridians on Medicare, Medicaid, SCHIP, health care access, quality of care, and health care reform. Because being informed about health care is so important for all Floridians, Facebook was a natural fit for the Network to spread the word about all the resources it has to offer.

The Florida Health Access Network is an ideal way to stay updated and learn more about health care issues facing Floridians; become a fan today!

Sr. Director Nanette Schimpf earns accreditation

2009-04-17T06:16:00.000-07:00

The Universal Accreditation Board of the Public Relations Society of America has awarded Nanette Schimpf Accreditation in Public Relations (APR). This outstanding achievement for a public relations professional certifies Schimpf as an expert in strategic, managerial and ethical public relations.

“Earning my APR epitomizes what Moore Consulting Group is all about—-top-notch integrated communications efforts led by a team who enjoys being challenged and using our expertise to benefit clients,” said Schimpf.

Schimpf has 17 years of experience in public relations, media advocacy and public affairs. She provides counsel to Moore Consulting Group’s clients and works with the account servicing team to manage and provide strategic focus on day-to-day activities. Her areas of expertise include media training, media advocacy, public affairs and grassroots outreach.

MCG helps the American Lung Association fight for air!

2009-04-11T06:42:00.000-07:00

Moore Consulting Group helped raise money for the American Lung Association of the Southeast’s (ALASE) Tallahassee Lung Walk, held last weekend at the Centerville Conservation Community. MCG Senior Account Executive Amanda Fliger, ALASE Board Member, was the top fundraiser for the walk—raising more than $1,000. The Big Bend Region raised more than $34,000 to fight lung disease in all its forms through education, research and advocacy.

Audrey Stone joins Moore Consulting Group

2009-04-02T06:46:00.000-07:00

Moore Consulting Group welcomed Audrey Stone as a new member to the account servicing team in April. As account executive, Stone provides advertising, marketing and public relations counsel and support for clients including Ford Motor Company and Workforce Florida. Stone previously worked as operations manager for Compass Marketing & Consulting, where she was responsible for the creation, implementation and measurement of all communications strategies. Stone’s areas of expertise include social media marketing, event planning, project management, and campaign development and implementation.

Fernando Senra joins Moore Consulting Group

2009-03-20T06:47:00.000-07:00

Moore Consulting Group is pleased to announce Fernando Senra as a new member to our award-winning team. Senra joined in March as director and works with clients including VISIT FLORIDA, the Virginia Governor’s Office and the Florida Bar. Senra comes to Moore Consulting Group as former press secretary/director of communications for the Florida Agency for Health Care Administration, where he focused on building awareness and support for key target groups in Florida. His areas of expertise include media relations, project management and message development.

MCG Ranked in Top 100 PR Firms in the Nation

2009-03-13T15:26:00.000-07:00

O'Dwyer's recently released their annual rankings of the leading public relations firms, placing Moore Consulting Group (MCG) among the best in the nation.

MCG earned the no. 95 spot in the nation from O'Dwyer's, jumping 6 spots from last year, and remains among the top 5 firms in Florida. As an integrated communications firm that provides counsel on public relations, media relations, marketing, crisis communications and more, MCG has consistently been ranked among the leading firms the nation.

O'Dwyers also recognized Moore Consulting Group as a leader in Florida for Environmental and Public Affairs, Technological and Industrial, Travel and Healthcare specialties.

“MCG takes pride in the diversity of our portfolio and is pleased to be recognized by O’Dwyers for the variety of work that we do,” said Karen Moore, President and CEO of Moore Consulting Group. “While we are honored to have received more than 320 awards for our work, we define success as making a difference in peoples’ lives and producing high impact results for our clients."

The complete rankings can be seen online.

Moore Consulting Group Takes Home 6 Addy’s

2009-03-02T15:36:00.000-08:00

Moore Consulting Group received six Addy Awards—three silver and three gold—at the annual awards ceremony that was hosted Saturday by the Tallahassee chapter of the American Advertising Federation (AAF-T). Addy Awards recognize creative excellence in advertising and marketing. Recipients are chosen by an independent panel of judges based on creativity, originality and strategy, and are based on projects completed during the previous year.

Here’s a look at our award-winning work:

Florida Governor’s Office of Film & Entertainment, advertising (fractional page) | Gold Addy Award

Florida Governor’s Office of Film & Entertainment, advertising (full page) | Gold Addy Award

Government Services Group, reception invitation | Gold Addy Award

Workforce Florida, advertising (full page) | Silver Addy Award

Buckeye Technologies, advertising (full page) | Silver Addy Award

Workforce Florida, advertising (spread) | Silver Addy Award

“We owe our success to a talented team, and to the inspired partnerships we share with each of our clients,” said Moore Consulting Group CEO Karen Moore. “Each of these awards is a testament to the hard work and passion that go into the work we do every day at this firm.”

Moore Consulting Group’s website offers an online portfolio that showcases additional collateral materials developed for our clients. More information about AAF-T and the Addy’s can be found here.

Terrie Ard participates in Economic Straight Talk Roundtable

2009-02-03T09:07:00.000-08:00

Hosted by the Professional Women’s Forum, Senior Vice President Terrie Glover Ard participated this week in a highly-attended Economic StraightTalk roundtable. Ard offered her expertise and feedback for Tallahassee’s business leaders on how marketing efforts are being affected by the current economy, and the importance of making sure your organization’s message is being heard to ensure long-term growth.

Moderated by Chamber President Sue Dick, other panelists included Glenda Thornton, Foley & Lardner LLP; Kim Moore, Workforce Plus; and Carol Easley, Tallahassee Community College. The Tallahassee Chamber of Commerce has recently made strides to engage local members on how they can weather the economic downturn and seek opportunities to sustain and expand their business.

Campaign helps secure funding through Gov. veto

2009-01-27T14:00:00.000-08:00

Working in conjunction with VISIT FLORIDA, Moore Consulting Group celebrated the success of its grassroots campaign to help retain the organization’s public funding. Governor Charlie Crist announced today that he vetoed a proposed $9.9 million budget cut to VISIT FLORIDA, the organization charged with global marketing efforts to attract visitors to the Sunshine State.

The cut was originally passed by the Florida Legislature during the January special session. Moore Consulting Group worked closely with VISIT FLORIDA and industry partners to restore the funding, emphasizing the power of tourism marketing to generate increased visitation numbers and ignite sales tax revenues. Campaign efforts included extensive outreach to media and elected officials through various channels. Moore Consulting Group also spearheaded communication efforts through Twitter, engaging affiliates nationwide through up-to-the-second updates on the campaign.

The Governor emphasized tourism’s importance as an economic and employment generator during today’s press conference, publicly stating that “Maintaining VISIT FLORIDA’s funding will serve to invigorate Florida’s travel industry and protect the vital state tax revenue generated by our visitors.”

Moore Consulting Group is headquartered in Tallahassee, Florida, and was recently ranked among the top 30 environmental and public affairs firms in the nation.

MCG receives national ranking for public affairs

2009-01-16T09:11:00.000-08:00

O’Dwyer’s has ranked Moore Consulting Group no. 29 in the nation among firms specializing in environmental PR & public affairs. The full rankings, along with MCG’s profile, can be seen in the Feb. issue of O'Dwyer's PR Report.

O’Dwyer’s also ranked Moore Consulting Group in the top 120 firms in the nation overall.

Tally Award update: MCG among "Top 3" finalists

2008-12-22T13:46:00.000-08:00

Everything Tallahassee has named Moore Consulting Group (MCG) as a finalist for the 2008 Tally Award for the Best Marketing Firm in Tallahassee. Finalists are determined by popular vote; winners with the most votes in each business category will be announced at the January awards gala.

“Our firm prides itself on our reputation for superior client service, and we are thankful to have the support of so many friends, colleagues and people from throughout the community,” said MCG President and CEO Karen Moore.

Moore Consulting Group has been no stranger to accolades in 2008, earning the Tallahassee Chamber’s Family Friendly Business of the Year award, national rankings from PRWeek and O’Dwyers, four Image Awards and a Silver Addy. Karen Moore was also recently recognized as a nominee for the Girl Scouts of the Big Bend’s Women of Distinction honor.

MCG gives special holiday news update

2008-12-17T10:39:00.000-08:00

Moore Consulting Group pairs up with Santa for another successful campaign. View the 2008 MCG holiday news update.

Terrie Ard presents to EDC on campaign success

2008-12-15T10:21:00.000-08:00

Moore Consulting Group Senior Vice President Terrie Glover Ard, APR, CPRC, recently joined the Tallahassee Economic Development Council (EDC) and other business leaders to present to the Leon County Commissioners on the strategy behind the Tallahassee EDC’s “Be a Part of Our Secret” campaign to attract new businesses to the area.

The integrated campaign was developed by Moore Consulting Group in collaboration with the EDC earlier in 2008, and included grassroots, social media, marketing and advertising components. The campaign website, online at www.BeAPartOfOurSecret.com, served as the anchor for the campaign, providing a one-stop resource for information and featuring several cutting-edge features for site selectors and prospective businesses.

“The results of the branding initiative and website have been so impressive,” remarked Ard.

The Tallahassee EDC has reported an increase in consultant calls—both consultants who already have clients and investments in the community as well as new investors. Enterprise Florida, the state resource for business development and relocation, also recognized the Be a Part of Our Secret website as a model for economic development offices statewide.

MCG helps students make professional gains

2008-11-07T13:51:00.000-08:00

Last night, local college students gained valuable insight into the integrated communications industry, thanks to Moore Consulting Group (MCG)’s “Success in 60” seminar. MCG provided an hour packed full of tips and strategies to help students land their next big internship or job.

“As communication professionals, we know how hard it can be to break into the industry, especially during these hard economic times,” said Terrie Glover Ard, Moore Consulting Group senior vice president. “We want to help the emerging professionals in our community get a head start and provide them with the tools and resources they need to be successful.”

“Success in 60” is designed to provide students with real-world industry knowledge and tips for getting ahead in the job market. Students were able to hear from experts about what it’s really like to work at an agency, tips and strategies for their cover letter and resume, what to do once they secure an interview and how to gain relevant experience.

“There are some skills you just can’t learn from a textbook, so having the Moore Consulting Group team give us advice and encouragement was invaluable,” said Megan Burgess, president of the Florida Public Relations Association’s Tallahassee student chapter.

Not only did students receive advice from top-level executives at Moore Consulting Group, they also left with a “Career Field Guide” full of useful tips and resources as they embark on their journey into the workforce.

MCG up for Tally Award as 'Best Marketing Firm'

2008-10-29T12:33:00.000-07:00

Go online and take a look at this year’s candidates for best marketing firm in Tallahassee, and you’ll find Moore Consulting Group on the list.

Supporters of all kinds of businesses are being encouraged to visit EverythingTallahassee.com and vote for their favorite businesses now through December 15th. Moore Consulting Group’s listing can be found under Marketing in the Professional Services category.

Winners with the most votes in each category will be announced at the Tally Awards Gala on January 31, 2009. All proceeds go to benefit the Florida Disabled Outdoors Association.

To cast your vote for MCG, click here.

Karen Moore receives ‘Women of Distinction’ nomination

2008-10-27T09:55:00.000-07:00

Karen Moore has been named a nominee for the 2008 Women of Distinction awards. The awards, given by the Girl Scout Council of the Apalachee Bend (GSCAB), will recognize female leaders from across the Panhandle. Moore was selected as a finalist in the PR, advertising, media and technology category.

While the nomination also considers Karen Moore’s recent accomplishments as a business leader in the Big Bend community, Moore has deep roots with the Girl Scouts; she was the youngest person to be appointed to the Girl Scouts of Citrus Council’s Board of Directors, and served as a camp counselor for five years. She was also a Girl Scout from 2nd through 12th grade.

The 2008 Women of Distinction Awards Gala will take place on November 18th.

Tallahassee Democrat: Area health industry likely to grow

2008-10-24T12:25:00.000-07:00

Moore Consulting Group Vice President Jim Hunt joined leaders from throughout the Big Bend region Thursday morning at the Economic Development Council of Tallahassee/Leon County to discuss opportunities for grown in the healthcare sector.

From the article that appeared in the Tallahassee Democrat:

"Jim Hunt, vice president of business development at Moore Consulting Group Inc., gave the perspective of BioFlorida, the member-based group promoting the growth of Florida's biotechnology industry. 'We are poised for becoming a biotech Mecca in this region,' he said.

The area's research and development efforts have attracted the attention of major corporations, some of whom have visited to see first hand the advancements in various biotechnology areas, he noted."

Family Forum: MCG Fosters Work/Life Balance

2008-10-15T10:01:00.000-07:00

This month’s issue of Family Forum magazine features Terrie Glover Ard, Moore Consulting Group’s senior vice president and proud new mother of a baby girl, as a role model of how new parents can achieve a positive work/life balance.

Moore Consulting Group was also recognized earlier this year with the Family Friendly Business of the Year award by the Tallahassee Chamber of Commerce.

Family Forum is available at local retailers such as Publix, as well as online.

Terrie Ard Participates in FSU Professional Panel

2008-09-22T07:03:00.000-07:00

Florida State University’s (FSU) College of Communication's Career Future class, lead by Dr. Ann Korzenny, hosted a panel of professional leaders to address students. Moore Consulting Group’s (MCG) Terrie Glover Ard, senior vice president, was among the panel participants, which provided the audience with various perspectives on the communications industry. The dialogue ranged from how to strike a work/life balance to professional development opportunities and local industry issues.

“Moore Consulting Group has been extremely fortunate throughout the years in being able to draw upon the great pool of talent offered by our local universities,” said Ard. “I was honored to have the opportunity to connect with students and hopefully play a role in their ongoing success.”

The panel event is the latest in Moore Consulting Group’s continued commitment to connecting higher education with real-world opportunities. MCG’s Susannah Wesley is also slated to speak to FSU’s student chapter of the Florida Public Relations Association later this year.

Tallahassee Chamber Hosts Panel on Social Media

2008-09-03T11:55:00.000-07:00

The Tallahassee Chamber recently hosted a panel of local business experts to discuss how social media affects businesses. Karen Moore, president and CEO of Moore Consulting Group was invited to attend.

Of interest were Moore’s insights on the digital media landscape, including everything from blogs to Twitter, Facebook and YouTube.

“Businesses continue to find opportunities to capitalize on social media,” said Moore. “The key is to find what resonates most with your audience and engage in an ongoing dialogue to help grow your business.”

An article by Karen Moore on social media also recently appeared in Source magazine. The MCG website offers additional social media features, including a blog and links to its YouTube site.

MCG Continues to Rank Among Top Firms in U.S.

2008-09-03T09:48:00.000-07:00

O’Dwyers and PRWeek recently released their annual rankings of the leading public relations firms, each placing Moore Consulting Group (MCG) among the best in the nation.

MCG earned the no. 111 spot from O'Dwyers and no. 123 from PRWeek. As an integrated communications firm that provides counsel on public relations, media relations, marketing, crisis communications and more, MCG has consistently been ranked in the top 200 by the two leading industry publications.

O'Dwyers also ranked MCG the no. 1 agency in Florida for healthcare for the second year in a row. In addition, MCG placed no. 3 in Florida and no. 29 in the country in the field of environmental communications.

Karen Moore Delivers Keynote Speech at Professional Women’s Forum

2008-08-19T12:00:00.000-07:00

The Greater Tallahassee Chamber hosted its monthly Professional Women’s Forum, sponsored by Tallahassee Lincoln Mercury and featuring Moore Consulting Group president and CEO Karen Moore as the event’s keynote speaker.

Moore presented on effective public speaking to more than 250 attendees from throughout the community. This month’s event also marked Women’s Small Business Month.

Moore is no stranger to public speaking or successful leadership as a female business owner, and frequently gives speeches on topics including public speaking, crisis communications, media relations and more.

“Secret” Marketing Web Site Revealed

2008-06-26T06:45:00.000-07:00

The Tallahassee-Leon County Economic Development Council unveiled a new “secret” marketing strategy, including a website developed by Moore Consulting Group and IS Consulting: http://www.beapartofoursecret.com/.

The Tallahassee Democrat was there when the cat was let out of the bag, and included this coverage in their recent article on the campaign launch:

"The site is designed to be the centerpiece of a new area marketing campaign that includes highlighting services to existing local businesses. The objective is to help generate new and growing markets as well as bringing new businesses to the area.

In a 45-minute program EDC Chairman Tripp Transou, CSX Transportation's Aubrey Brown and Florida State University Assistant Vice President for Research and Economic Development John Fraser talked about the area's entrepreneurial future.

Brown said CSX 'is standing by to partner with you to help businesses grow here and come here. If businesses are looking for where the action is, we believe they should look in Tallahassee.'"

Karen Moore Earns Acclaim at Sterling Conference

2008-06-17T06:39:00.000-07:00

Today, the Florida Sterling Council announced the evaluation results from the nearly 900 participants in this year’s Florida Sterling Council 16th Annual Conference in Orlando. Participants attend high-quality workshops throughout the week-long conference. Each participant completes a one-page evaluation that reviews the presenter, materials, take-away and overall workshop effectiveness.

The top-ranked presenter from this year’s conference? Moore Consulting Group’s own Karen Moore, whose 90-minute workshop on “Working with the Media” was best of conference.

Karen is a nationally-sought out speaker on several communications topics, including media relations, crisis communications, grassroots advocacy and others.

MCG Named Family Friendly Business of 2008

2008-06-04T06:32:00.000-07:00

The Greater Tallahassee Chamber of Commerce named Moore Consulting Group Tallahassee’s Family Friendly Business of the Year at yesterday’s 2008 Small Business Excellence Awards ceremony. The firm has been nominated for the award two years in a row. (See a complete list of this year’s winners.)

“We are honored to receive this recognition from the community,” said Moore Consulting Group President Karen Moore, who accepted the award. “It’s been a blessing to see the teamwork and leadership that has flourished at MCG thanks to our family-friendly practices. This just goes to show that it pays to put family first.”

Moore was also excited to receive a letter of congratulations on the award from Senator Bill Nelson, who noted the crucial role small businesses play in Florida’s “growth and success.”

Moore Consulting Group offers this video of personal stories from team members about what it’s like to be a part of the MCG family.

Karen Moore Article Appears in Source Magazine

2008-05-15T06:30:00.000-07:00

Source magazine, a monthly publication distributed by the Florida Society of Association Executives, includes an article by Karen Moore, Moore Consulting Group’s president and CEO, that talks to readers about how to use social media for their business or organization.

The article, which covers the ins and outs of social media and even includes an at-a-glance social media lexicon, was originally part of Moore’s series of communications-focused columns that appeared in the Tallahassee Democrat last year. “What to Know about Social Media” can be found on page 16 of the May issue of Source.

Lung Association Names Moore ‘Inspiring Woman’

2008-05-14T06:27:00.000-07:00

The American Lung Association of Florida has named Karen Moore their “Inspiring Woman,” recognized at the Women and Lung Health Luncheon in Tallahassee. The event offered Tallahassee-area women the chance to meet, network and enjoy informational and emotional presentations from healthcare representatives and patients who have dealt with lung-related illnesses.

The luncheon was part of a statewide series, and also included a fashion show and silent auction, as well as on-site health screenings.

Learn more about the Women and Lung Health Luncheon series.

Amy Martin Promoted to Chief Financial Officer

2008-05-12T06:20:00.000-07:00

Amy Martin was promoted today to chief financial officer of Moore Consulting Group. Martin has worked at MCG for more than 7 years, and previously held the title of director of administration.

In addition to managing the finance and business department for MCG, Amy also oversees human resources and other administrative matters for the firm. She has 15 years of finance experience, and holds a degree in business administration from Flagler College.

MCG Recognized with Top Industry Awards

2008-04-24T06:19:00.000-07:00

Moore Consulting Group was honored today by the FPRA Capitol Chapter with four Image Awards. The awards recognize results and excellence in public relations, and winners are chosen from a variety of categories.

MCG was proud to represent our outstanding clientele with the following award-winning campaigns:
VISIT FLORIDA, Public Affairs Campaign, “Florida’s Tourism Counts”
VISIT FLORIDA, News Release, ”VISIT FLORIDA Spreads ‘Sunshine’ Throughout the U.S.”
Tall Timbers, Special Event, “50th Anniversary Campaign”
American Lung Association of Florida, Annual Report, “Many Voices, One Mission"

View MCG's complete portfolio online at moore-pr.com.

MCG’s Senior VP Earns Top Industry Accreditation

2008-04-21T06:13:00.000-07:00

Moore Consulting Group is pleased to announce our own Senior Vice President Terrie Glover Ard, APR, CPRC, has earned the Certified Public Relations Counselor (CPRC) accreditation from the Florida Public Relations Association. The designation is the highest in the public relations field, and Ard is among the youngest to have passed the exam.

“Moore Consulting Group has built a reputation of offering the highest level of expertise and counsel to our clients,” said Karen Moore, the firm’s president and CEO. “We’ve always known Terrie’s strategy and insight are top-notch, and congratulate her on this outstanding achievement.”

Karen Moore is also APR and CPRC-accredited. There are less than 50 such professionals in Florida.

Inc. Magazine Names MCG as Technology Leader

2008-04-16T06:04:00.000-07:00

Richard Moore, chief operations officer of Moore Consulting Group has seen the firm boom from a one-woman shop into a 20-person hub of innovation, whether that means staying ahead of technology trends or raising the bar for client servicing excellence.

Read his recent interview with Inc.com about what MCG has done to bring technology and service together under one roof, and learn more about what MCG is doing to stay on the cutting edge.

Moore Consulting Group Wins Silver Addy

2008-03-10T06:04:00.000-07:00

Moore Consulting Group received a prestigious Silver Addy at the 2008 award show that took place last weekend, sponsored by the Greater Tallahassee Advertising Federation. The Silver Addy was awarded to MCG in the mixed/multiple media category for MCG's own "What's Your Mountain?" rebranding campaign. Campaign elements include the moore-pr.com website, a promotional postcard, full-sized pop-up banner and a poster.

"As an integrated communications firm, it is so rewarding to be recognized for our strength in multiple media," said Moore Consulting Group's Senior Vice President Terrie Glover Ard. "For us, this is a reflection of the talent and capabilities we bring to our clients each day."

Combining a creative brand concept with remarkable graphic design (including in-house photography), and clever copywriting, Moore Consulting Group launched its new brand last fall.

To view MCG's entire portfolio, go to moore-pr.com.

MCG Partners with the American Lung Association of Florida

2007-11-26T10:26:00.000-08:00

Moore Consulting Group (MCG) is proud to announce its partnership with the American Lung Association of Florida (ALAF) for its annual Asthma Walk to take place April 5, 2008.

Asthma affects more than 20 million people in the United States, and more than 40,000 people in the Big Bend region. MCG has partnered with ALAF to provide in-kind donations for the 2008 event. Three of our staff members also serve on the Asthma Walk Committee to assist with planning and fund raising.

We hope you will join us on April 5, 2008 at the scenic Centerville Conservation Community, where walkers will enjoy 2.5 miles of nature trails as well as food and fun for families and participants!

For more information or to make a donation, visit www.TallyAsthmaWalk.com, or click on the banner above.

3Com Highlights MCG for Business Technology Innovation

2007-10-19T10:42:00.000-07:00

3Com, a leading global provider of enterprise and small-business networking solutions, highlighted Moore Consulting Group (MCG) as a leader in providing its business and clients with innovative technological solutions. The company recently profiled MCG in a case study to exemplify how small businesses can take advantage of enhancements to their technology infrastructure to improve client service.

Moore Consulting Group partnered with Hayes Computer Services and 3Com to remedy bandwidth issues caused by large file transfers and increased network usage, and to prepare for future network growth. 3Com provided a secure, unified wireless access system for clients and mobile employees; gave the building full wireless coverage with ample bandwidth to ensure consistent access; and enabled MCG with a flexible network that can easily deploy future innovations.

MCG's commitment to business technology for clients and employees will also be featured in Von magazine’s “What Works at Work” section in their November issue.

Click here to download the full case study

O’Dwyers Names Moore Consulting Group No. 1 Health Care Firm in Florida

2007-09-24T11:11:00.000-07:00

O’Dwyers has announced its latest national ranking of public relations firms engaged in the health care industry, naming Tallahassee’s Moore Consulting Group No. 1 in the state of Florida, and 23rd in the nation. The rankings are based on the number of healthcare clients and revenue.

The firm has orchestrated educational outreach to target audiences including elected officials, key influentials, provider groups and associations for healthcare access and prevention issues. Karen Moore, CEO and president of Moore Consulting Group, has testified before the U.S. House and Senate Healthcare and Appropriations Committees on Medicare and Medicaid.

“Health care is a top priority for the state of Florida as well as the nation, and I am honored to have the opportunity to work on initiatives that are helping enhance quality of life and save people’s lives,” said Moore. “Moore Consulting Group has a strong history of making a difference in the health care industry, covering prevention and access issues.”

Earlier this year, O’Dwyers named Moore Consulting Group the No. 2 overall public relations firm in Florida and 80th in the nation (out of 15,000 firms), based on net fees, the number of employees and the percentage of growth from 2005 to 2006. The firm was also named one of the top 110 firms in the U.S. by the national publication PRWeek.

MCG welcomes Susannah Wesley to the team

2007-09-19T13:24:00.000-07:00

Moore Consulting Group is pleased to announce that Susannah Wesley has joined the team as a senior account executive. Susannah has a background in public affairs and association management, with experience in marketing, public relations, special event execution, and strategic planning. Prior to joining our team, she served as Deputy Director of the Florida Association of Convention & Visitors Bureaus, and Executive Director of two additional statewide trade associations. She earned her bachelor’s degree in communication studies from Florida State University.

“I was really drawn to Moore Consulting Group's enthusiasm and commitment to client service,” said Wesley. “MCG’s team members are known for their creativity, and I am thrilled to join such a talented group.”

A native Floridian, Susannah’s personal and professional background have given her a deep undertanding of our state’s diverse strengths. She has already begun work with VISIT FLORIDA’s Tourism Counts campaign to create a better Florida, attending the recent Governor’s Conference on Tourism in Boca Raton, where she successfully recruited 76 new members for the Partnership for Florida’s Tourism.

In her spare time, Susannah enjoys singing with the Tallahassee Community Chorus, keeping up with political news and events, and serving as a local volunteer.

MCG vice president named co-chair of BioFlorida Chapter

2007-09-10T06:05:00.000-07:00

Jim Hunt, vice president of business development at Moore Consulting Group, was recently selected to serve as co-chair of BioFlorida’s Northwest Florida chapter. BioFlorida is an independent, statewide organization that focuses on outreach, awareness and development of bioscience in the state of Florida.

“BioFlorida leads the way in creating a favorable business and legislative environment to promote the growth of Florida’s bio and life sciences industries.” said Hunt. “I am very excited to join such a dynamic organization as co-chair of the Northwest Florida chapter.”

Learn more about BioFlorida.

Business should be ready for crisis

2007-08-28T08:13:00.000-07:00

Karen Moore's latest article for the Tallahassee Democrat focuses on the important of businesses preparing for the storm before it hits. Here's an excerpt:

“It goes without saying that it is difficult to prepare for the unexpected - in everyday life as well as in business. Still, businesses can take some key steps before, during and after a problem or crisis that will enable them to respond effectively with the help of a good crisis team.”

Click here to read the full article

PhRMa, others launch Rx Response, Emergency Communications Partnership

2007-08-23T12:07:00.000-07:00

Moore Consulting Group was noted in PRWeek for facilitating media outreach in south Florida for the Rx Response, a new initiative that could change the manner in which healthcare organizations involved in the manufacturing and distribution of pharmaceutical products communicate with one another in the wake of a major public health emergency.

Click here to read the full article

MCG partners with KCCI to launch new “Park-and-Ride” Web site

2007-08-17T13:19:00.000-07:00

Moore Consulting Group is pleased to announce the launch of the new website for Tallahassee Star Metro’s new Park-and-Ride transportation service, online at www.parkandridetallahassee.com.

MCG offered its design expertise as part of a pro bono partnership to create a web site for the Park-and-Ride pilot program, which was created by KCCI’s Greenovation initiative and StarMetro. This program features new StarMetro routes to the Thomasville Road area to promote the use of public transit and aid Tallahassee in its efforts to become a greener community. This web site will serve as a primary marketing and informational tool, as well as provide interested participants and business sponsors with access to sign up for the program.

KCCI: Tallahassee is a year-long community development project designed to build authentic sustainable regional prosperity in Tallahassee, Florida. The goal of its Greenovation initiative is to establish Tallahassee as a leader in green technologies that benefit the environment and attract economic and business development.

To learn more about Park-and-Ride, go to www.parkandridetallahassee.com.

To learn more about KCCI, go to kccitallahassee.wordpress.com/.

FPRA Capital Chapter Selects Terrie Glover Ard as New President-Elect

2007-08-08T13:15:00.000-07:00

Moore Consulting Group is pleased to announce that Terrie Glover Ard, senior vice president at Moore Consulting Group, has been chosen as the new president-elect for the Florida Public Relations Association’s (FPRA) Capital Chapter.

“I am thrilled to have this opportunity to serve with the FPRA,” said Glover Ard. “The members of the Capital Chapter are known for their enthusiasm and commitment to the public relations field, and I am so excited to be able to work with such a talented group of people as we continue to enhance the Chapter’s involvement and the growth of the communications industry in this region.”

To find out more information about the FPRA Capital Chapter, as well as meeting schedules, click here.

Florida Department of Juvenile Justice selects Moore Consulting Group as media relations counsel

2007-08-02T13:14:00.000-07:00

The Florida Department of Juvenile Justice (DJJ) has announced the launch of the new Blueprint Commission, a statewide effort to foster a dialogue among stakeholders and citizens on the need for change in the juvenile justice system.

The Commission, chaired by Florida Atlantic University President and former Lieutenant Governor Frank Brogan, is embarking upon a series of forums throughout the state that will culminate in a full report of reform recommendations to be presented to Florida Governor Charlie Crist and the Florida Legislature.

Moore Consulting Group was selected to help DJJ develop and implement its media relations strategy for this crucial campaign to raise awareness of the challenges and opportunities within the state’s juvenile justice system.

Click here to learn more about the Blueprint Commission.

Getting to the Right People: Winning with Networking

2007-07-22T12:21:00.000-07:00

Karen Moore's latest article for the Tallahassee Democrat focuses on the importance of networking and connecting with the right people. Here's an excerpt:

“In an over-crowded and competitive marketplace, networking is the one tool that keeps you informed, increases your referral bases, increases your visibility and helps you stay on the cutting-edge. There are now more and more business groups, professional associations, and community organizations that provide networking opportunities—to the point that some may feel all of the meetings, conferences, seminars and events are dizzying. With a plethora of networking opportunities it can be incredibly difficult to pinpoint where and how to invest your valuable time…”

Click here to read the full article

More Businesses Use Social Media to ‘Engage’ Clients

2007-06-24T12:17:00.000-07:00

Karen Moore's latest article for the Tallahassee Democrat focuses on the power of social media and its effects on your business. Here's an excerpt:

“Businesses are used to “giving” to consumers, who are supposed to “take” that good or service. Today, both parties must give and take, which means companies must be prepared to not only provide a product or service to consumers, but work with them in new ways. Social media is a growing means of establishing this dialogue…”

Click here to read the full article

Governor Crist Appoints Karen Moore to TCC District Board of Trustees

2007-06-06T12:43:00.000-07:00

TALLAHASSEE, Fla. (June 6, 2007) -- Governor Crist names Karen B. Moore and Eugene Lamb Jr., and reappoints Frank S. Messersmith to the TCC District Board of Trustees. TCC President Bill Law thanks the Governor for appointing such capable community leaders and said that the Governor’s diligence to find exemplary trustees demonstrates support for local autonomy of Florida’s community colleges.

Karen B. Moore of Tallahassee succeeds Dr. Alisa Ghazvini. Moore is the president of Moore Consulting Group, an integrated communications, public relations and advertising firm. She serves on numerous boards, including TCC’s Foundation Board for which she was the president in 2003 and chaired its first Capital Campaign that secured $10 million. She is the recipient of the National Association for Community Leadership's Distinguished Leadership Award, the Pacesetter Award from Leadership Tallahassee, the Silver Medal Award from the American Advertising Federation and the Stanley Tait Award for Outstanding Achievement in Public Relations from FPRA.

Read the full news release on the TCC Web site.

Moore Consulting Group is One of Top PR Firms in the U.S.

2007-05-30T12:15:00.000-07:00

Moore Consulting Group has been ranked as one of the top public relations firms by industry magazine, O’Dwyer’s PR Report. The firm placed 80th out of the 15,000 public relations firms in the nation.

Business Branding Leads to Success

2007-05-27T12:00:00.000-07:00

Karen Moore's latest article for the Tallahassee Democrat focuses on the power of your business brand. Here's an excerpt:

“Building the bridge from your company to your consumer is not just about marketing, sales, public relations or advertising. It is more than your logo, brochures, company colors, slick ad copy or special events. Your brand is the sum total of the experiences that a customer has with you and your business, and it is your job to reach them…”

Click here to read the full article

The Rear View Mirror

2007-04-24T11:56:00.000-07:00

Here's a sample of Karen's latest article from the Tallahassee Democrat:

“Chances are that you haven’t heard much about the concept of “integrated communications.” However, its buzz words of “branding,” “marketing,” “public relations” and “advertising” have thankfully become daily fodder around the water cooler when referring to analyzing the latest trends, talking about a blog or honing in on your organization’s communications goals and objectives…”

Click here to read the full article

Karen Moore is Named a Top Woman in Business by the Tallahassee Democrat

2007-03-15T11:53:00.000-07:00

Karen Moore, founder and CEO of Moore Consulting Group, Inc. was featured in the Tallahassee Democrat as one of the “Top Women in Business” of 2007. She said the reinvention is what has kept Moore Consulting Group successful as she started the company in 1982.

Moore Consulting Group Wins Three Addy Awards

2007-02-10T11:53:00.000-08:00

Moore Consulting Group was recognized with three Silver Addy Awards at the Greater Tallahassee Advertising Federation’s annual “Addy Awards.” Winning entries included a sales promotional piece for W.F. Rayls Kennels and a consumer publication for Workforce Florida.

Celebrating 15 Years of Results

2007-01-20T11:51:00.000-08:00

Moore Consulting Group is celebrating its 15th year of providing communications results for clients. The firm was started in 1992 by Karen Moore, and has grown from one employee to nearly 25, while expanding its service to both local and national clients.

The New Establishment: Tallahassee’s Future Leaders Take Charge Today

2007-01-10T11:41:00.000-08:00

Tallahassee Magazine, January 2007

“Tallahassee native Terrie Ard loves her job. As senior vice president of Moore Consulting Group, a successful public relations firm, the 32-year-old has the opportunity to be a part of something new – a new product, a new client, a new project. She has been instrumental in getting new accounts and providing top-of-the-line strategy and counsel for all client campaigns…”

Click here to read the full article