Ford's new MyKey a big media hit in Florida

On behalf of Ford Motor Company, Moore Consulting Group (MCG) team members just returned from a statewide tour promoting Ford’s new MyKey, an innovative technology debuting in select Ford models to improve teen safety on the road.

MyKey allows a parent to pre-program their teenage driver’s key to set limits for speed, radio volume and traction control in order to prevent aggressive driving. And if the driver doesn’t buckle up, MyKey has a solution for that, too—keeping the audio system on mute until the driver and passenger are safely fastened in. The new MyKey technology debuts later this year standard in the 2010 Ford Focus and will come standard on most Ford Lincoln and Mercury vehicles soon after.

To raise awareness about MyKey, MCG took the first drivable prototype vehicle (straight from Dearborn, Michigan) on a tour of eight cities throughout Florida, providing demos to media and community members. The new MyKey technology garnered statewide media coverage with television shows, radio and major daily papers.

MCG hosts FPRA social media roundtable with Deirdre Breakenridge

The sharp counsel of Deirdre Breakenridge, author of new book Putting the Public Back in Public Relations and president and director of communications at PFS Marketwyse, helped build the bridge for local public relations professionals between old school techniques and new methods of reaching audiences at a social media roundtable held on Wednesday, May 20th at Moore Consulting Group (MCG). Senior-level communications counselors discussed industry trends and challenges – including how to reach a new community of stakeholders with social media.

“In our industry it is so important to stay on the cutting edge of new technology,” said Terrie Ard, APR, CPRC, president of the FPRA Board and senior vice president of Moore Consulting Group (pictured above with MCG Vice President Jim Hunt, left, and Deirdre Breckenridge, center). “In the communications world, social media has to be in the mix to cut through the clutter of an increasingly competitive marketplace.”

Breakenridge will also be speaking at the 71st annual Florida Public Relations Association (FPRA) conference August 9-12, 2009 in Boca Raton, FL.

Moore Consulting Group ranked among top national firms

PRWeek, one of the most respected national journals of the public relations industry, rated Moore Consulting Group as one of the leading firms in the U.S. in its prestigious annual rankings. The firm ranked 108th in the nation for 2009.

“Moore Consulting Group has built a reputation of offering the highest level of expertise and counsel to our clients,” said Karen Moore, the firm’s president and CEO. “This recognition highlights our 16th year of producing award-winning work on behalf of local and national clients.”

This is the second time this year that a respected independent national ranking placed Moore Consulting Group among the top public relations firms in the country. In March, O’Dwyer’s, also a national public relations publication, ranked Moore Consulting Group in the top 100 in the nation for 2009. Additionally, the firm was ranked as the number one healthcare PR firm in Florida by O’Dwyer’s. Both annual rankings were based on rate of growth and revenue per staff member.

MCG conquers "final frontier” at local Image Awards

The hard work of Moore Consulting Group’s accounting servicing team was rewarded last night at the annual Capital Chapter Image Awards, where the Florida Public Relations Association recognized the firm for outstanding public relations programs. This year’s theme was “Image Trek: PR’s Final Frontier” and recognized those PR practitioners who “boldly go where no one has gone before.”

Moore Consulting Group won six awards—showcasing the best examples of innovation, planning and design, including a Grand Image Award, noting the best entry in the Printed Tools of Public Relations. Winning entries included “Employ Florida Banner Center for Digital Media—Launch,” “How Champions Became 925.” “Tourism Counts Education Campaign,” American Lung Association BreatheIn! Newsletter,” and the “American Lung Association’s State of the Air: 2008 News Release.”

This year’s Image competition was of special importance to Moore Consulting Group, as Senior Account Executive Amanda Fliger served as Image Award Chair and Senior Vice President Terrie Glover Ard is the Capital Chapter President of the Florida Public Relations Association.

MCG launches Facebook page for Florida Health Access

Moore Consulting Group took health care to a new level by bringing the Florida Health Access Network to Facebook. The Florida Health Access Network, a central location for health care information, provides updates for Floridians on Medicare, Medicaid, SCHIP, health care access, quality of care, and health care reform. Because being informed about health care is so important for all Floridians, Facebook was a natural fit for the Network to spread the word about all the resources it has to offer.


The Florida Health Access Network is an ideal way to stay updated and learn more about health care issues facing Floridians; become a fan today!

Sr. Director Nanette Schimpf earns accreditation

The Universal Accreditation Board of the Public Relations Society of America has awarded Nanette Schimpf Accreditation in Public Relations (APR). This outstanding achievement for a public relations professional certifies Schimpf as an expert in strategic, managerial and ethical public relations.

“Earning my APR epitomizes what Moore Consulting Group is all about—-top-notch integrated communications efforts led by a team who enjoys being challenged and using our expertise to benefit clients,” said Schimpf.

Schimpf has 17 years of experience in public relations, media advocacy and public affairs. She provides counsel to Moore Consulting Group’s clients and works with the account servicing team to manage and provide strategic focus on day-to-day activities. Her areas of expertise include media training, media advocacy, public affairs and grassroots outreach.

MCG helps the American Lung Association fight for air!

Moore Consulting Group helped raise money for the American Lung Association of the Southeast’s (ALASE) Tallahassee Lung Walk, held last weekend at the Centerville Conservation Community. MCG Senior Account Executive Amanda Fliger, ALASE Board Member, was the top fundraiser for the walk—raising more than $1,000. The Big Bend Region raised more than $34,000 to fight lung disease in all its forms through education, research and advocacy.