FPRA Capital Chapter Selects Terrie Glover Ard as New President-Elect

Moore Consulting Group is pleased to announce that Terrie Glover Ard, senior vice president at Moore Consulting Group, has been chosen as the new president-elect for the Florida Public Relations Association’s (FPRA) Capital Chapter.

“I am thrilled to have this opportunity to serve with the FPRA,” said Glover Ard. “The members of the Capital Chapter are known for their enthusiasm and commitment to the public relations field, and I am so excited to be able to work with such a talented group of people as we continue to enhance the Chapter’s involvement and the growth of the communications industry in this region.”

To find out more information about the FPRA Capital Chapter, as well as meeting schedules, click here.

Florida Department of Juvenile Justice selects Moore Consulting Group as media relations counsel

The Florida Department of Juvenile Justice (DJJ) has announced the launch of the new Blueprint Commission, a statewide effort to foster a dialogue among stakeholders and citizens on the need for change in the juvenile justice system.

The Commission, chaired by Florida Atlantic University President and former Lieutenant Governor Frank Brogan, is embarking upon a series of forums throughout the state that will culminate in a full report of reform recommendations to be presented to Florida Governor Charlie Crist and the Florida Legislature.

Moore Consulting Group was selected to help DJJ develop and implement its media relations strategy for this crucial campaign to raise awareness of the challenges and opportunities within the state’s juvenile justice system.

Click here to learn more about the Blueprint Commission.

Getting to the Right People: Winning with Networking

Karen Moore's latest article for the Tallahassee Democrat focuses on the importance of networking and connecting with the right people. Here's an excerpt:

“In an over-crowded and competitive marketplace, networking is the one tool that keeps you informed, increases your referral bases, increases your visibility and helps you stay on the cutting-edge. There are now more and more business groups, professional associations, and community organizations that provide networking opportunities—to the point that some may feel all of the meetings, conferences, seminars and events are dizzying. With a plethora of networking opportunities it can be incredibly difficult to pinpoint where and how to invest your valuable time…”

Click here to read the full article

More Businesses Use Social Media to ‘Engage’ Clients

Karen Moore's latest article for the Tallahassee Democrat focuses on the power of social media and its effects on your business. Here's an excerpt:

“Businesses are used to “giving” to consumers, who are supposed to “take” that good or service. Today, both parties must give and take, which means companies must be prepared to not only provide a product or service to consumers, but work with them in new ways. Social media is a growing means of establishing this dialogue…”

Click here to read the full article

Governor Crist Appoints Karen Moore to TCC District Board of Trustees

TALLAHASSEE, Fla. (June 6, 2007) -- Governor Crist names Karen B. Moore and Eugene Lamb Jr., and reappoints Frank S. Messersmith to the TCC District Board of Trustees. TCC President Bill Law thanks the Governor for appointing such capable community leaders and said that the Governor’s diligence to find exemplary trustees demonstrates support for local autonomy of Florida’s community colleges.

Karen B. Moore of Tallahassee succeeds Dr. Alisa Ghazvini. Moore is the president of Moore Consulting Group, an integrated communications, public relations and advertising firm. She serves on numerous boards, including TCC’s Foundation Board for which she was the president in 2003 and chaired its first Capital Campaign that secured $10 million. She is the recipient of the National Association for Community Leadership's Distinguished Leadership Award, the Pacesetter Award from Leadership Tallahassee, the Silver Medal Award from the American Advertising Federation and the Stanley Tait Award for Outstanding Achievement in Public Relations from FPRA.

Read the full news release on the TCC Web site.

Moore Consulting Group is One of Top PR Firms in the U.S.

Moore Consulting Group has been ranked as one of the top public relations firms by industry magazine, O’Dwyer’s PR Report. The firm placed 80th out of the 15,000 public relations firms in the nation.

Business Branding Leads to Success

Karen Moore's latest article for the Tallahassee Democrat focuses on the power of your business brand. Here's an excerpt:

“Building the bridge from your company to your consumer is not just about marketing, sales, public relations or advertising. It is more than your logo, brochures, company colors, slick ad copy or special events. Your brand is the sum total of the experiences that a customer has with you and your business, and it is your job to reach them…”

Click here to read the full article