MCG welcomes Susannah Wesley to the team

Moore Consulting Group is pleased to announce that Susannah Wesley has joined the team as a senior account executive. Susannah has a background in public affairs and association management, with experience in marketing, public relations, special event execution, and strategic planning. Prior to joining our team, she served as Deputy Director of the Florida Association of Convention & Visitors Bureaus, and Executive Director of two additional statewide trade associations. She earned her bachelor’s degree in communication studies from Florida State University.

“I was really drawn to Moore Consulting Group's enthusiasm and commitment to client service,” said Wesley. “MCG’s team members are known for their creativity, and I am thrilled to join such a talented group.”

A native Floridian, Susannah’s personal and professional background have given her a deep undertanding of our state’s diverse strengths. She has already begun work with VISIT FLORIDA’s Tourism Counts campaign to create a better Florida, attending the recent Governor’s Conference on Tourism in Boca Raton, where she successfully recruited 76 new members for the Partnership for Florida’s Tourism.

In her spare time, Susannah enjoys singing with the Tallahassee Community Chorus, keeping up with political news and events, and serving as a local volunteer.

MCG vice president named co-chair of BioFlorida Chapter

Jim Hunt, vice president of business development at Moore Consulting Group, was recently selected to serve as co-chair of BioFlorida’s Northwest Florida chapter. BioFlorida is an independent, statewide organization that focuses on outreach, awareness and development of bioscience in the state of Florida.

“BioFlorida leads the way in creating a favorable business and legislative environment to promote the growth of Florida’s bio and life sciences industries.” said Hunt. “I am very excited to join such a dynamic organization as co-chair of the Northwest Florida chapter.”

Learn more about BioFlorida.

Business should be ready for crisis

Karen Moore's latest article for the Tallahassee Democrat focuses on the important of businesses preparing for the storm before it hits. Here's an excerpt:

“It goes without saying that it is difficult to prepare for the unexpected - in everyday life as well as in business. Still, businesses can take some key steps before, during and after a problem or crisis that will enable them to respond effectively with the help of a good crisis team.”

Click here to read the full article

PhRMa, others launch Rx Response, Emergency Communications Partnership

Moore Consulting Group was noted in PRWeek for facilitating media outreach in south Florida for the Rx Response, a new initiative that could change the manner in which healthcare organizations involved in the manufacturing and distribution of pharmaceutical products communicate with one another in the wake of a major public health emergency.

Click here to read the full article

MCG partners with KCCI to launch new “Park-and-Ride” Web site

Moore Consulting Group is pleased to announce the launch of the new website for Tallahassee Star Metro’s new Park-and-Ride transportation service, online at www.parkandridetallahassee.com.

MCG offered its design expertise as part of a pro bono partnership to create a web site for the Park-and-Ride pilot program, which was created by KCCI’s Greenovation initiative and StarMetro. This program features new StarMetro routes to the Thomasville Road area to promote the use of public transit and aid Tallahassee in its efforts to become a greener community. This web site will serve as a primary marketing and informational tool, as well as provide interested participants and business sponsors with access to sign up for the program.

KCCI: Tallahassee is a year-long community development project designed to build authentic sustainable regional prosperity in Tallahassee, Florida. The goal of its Greenovation initiative is to establish Tallahassee as a leader in green technologies that benefit the environment and attract economic and business development.

To learn more about Park-and-Ride, go to www.parkandridetallahassee.com.

To learn more about KCCI, go to kccitallahassee.wordpress.com/.

FPRA Capital Chapter Selects Terrie Glover Ard as New President-Elect

Moore Consulting Group is pleased to announce that Terrie Glover Ard, senior vice president at Moore Consulting Group, has been chosen as the new president-elect for the Florida Public Relations Association’s (FPRA) Capital Chapter.

“I am thrilled to have this opportunity to serve with the FPRA,” said Glover Ard. “The members of the Capital Chapter are known for their enthusiasm and commitment to the public relations field, and I am so excited to be able to work with such a talented group of people as we continue to enhance the Chapter’s involvement and the growth of the communications industry in this region.”

To find out more information about the FPRA Capital Chapter, as well as meeting schedules, click here.

Florida Department of Juvenile Justice selects Moore Consulting Group as media relations counsel

The Florida Department of Juvenile Justice (DJJ) has announced the launch of the new Blueprint Commission, a statewide effort to foster a dialogue among stakeholders and citizens on the need for change in the juvenile justice system.

The Commission, chaired by Florida Atlantic University President and former Lieutenant Governor Frank Brogan, is embarking upon a series of forums throughout the state that will culminate in a full report of reform recommendations to be presented to Florida Governor Charlie Crist and the Florida Legislature.

Moore Consulting Group was selected to help DJJ develop and implement its media relations strategy for this crucial campaign to raise awareness of the challenges and opportunities within the state’s juvenile justice system.

Click here to learn more about the Blueprint Commission.