Family Forum: MCG Fosters Work/Life Balance

This month’s issue of Family Forum magazine features Terrie Glover Ard, Moore Consulting Group’s senior vice president and proud new mother of a baby girl, as a role model of how new parents can achieve a positive work/life balance.

Moore Consulting Group was also recognized earlier this year with the Family Friendly Business of the Year award by the Tallahassee Chamber of Commerce.

Family Forum is available at local retailers such as Publix, as well as online.

Terrie Ard Participates in FSU Professional Panel

Florida State University’s (FSU) College of Communication's Career Future class, lead by Dr. Ann Korzenny, hosted a panel of professional leaders to address students. Moore Consulting Group’s (MCG) Terrie Glover Ard, senior vice president, was among the panel participants, which provided the audience with various perspectives on the communications industry. The dialogue ranged from how to strike a work/life balance to professional development opportunities and local industry issues.

“Moore Consulting Group has been extremely fortunate throughout the years in being able to draw upon the great pool of talent offered by our local universities,” said Ard. “I was honored to have the opportunity to connect with students and hopefully play a role in their ongoing success.”

The panel event is the latest in Moore Consulting Group’s continued commitment to connecting higher education with real-world opportunities. MCG’s Susannah Wesley is also slated to speak to FSU’s student chapter of the Florida Public Relations Association later this year.

Tallahassee Chamber Hosts Panel on Social Media

The Tallahassee Chamber recently hosted a panel of local business experts to discuss how social media affects businesses. Karen Moore, president and CEO of Moore Consulting Group was invited to attend.

Of interest were Moore’s insights on the digital media landscape, including everything from blogs to Twitter, Facebook and YouTube.

“Businesses continue to find opportunities to capitalize on social media,” said Moore. “The key is to find what resonates most with your audience and engage in an ongoing dialogue to help grow your business.”

An article by Karen Moore on social media also recently appeared in Source magazine. The MCG website offers additional social media features, including a blog and links to its YouTube site.

MCG Continues to Rank Among Top Firms in U.S.

O’Dwyers and PRWeek recently released their annual rankings of the leading public relations firms, each placing Moore Consulting Group (MCG) among the best in the nation.

MCG earned the no. 111 spot from O'Dwyers and no. 123 from PRWeek. As an integrated communications firm that provides counsel on public relations, media relations, marketing, crisis communications and more, MCG has consistently been ranked in the top 200 by the two leading industry publications.

O'Dwyers also ranked MCG the no. 1 agency in Florida for healthcare for the second year in a row. In addition, MCG placed no. 3 in Florida and no. 29 in the country in the field of environmental communications.

Karen Moore Delivers Keynote Speech at Professional Women’s Forum

The Greater Tallahassee Chamber hosted its monthly Professional Women’s Forum, sponsored by Tallahassee Lincoln Mercury and featuring Moore Consulting Group president and CEO Karen Moore as the event’s keynote speaker.

Moore presented on effective public speaking to more than 250 attendees from throughout the community. This month’s event also marked Women’s Small Business Month.

Moore is no stranger to public speaking or successful leadership as a female business owner, and frequently gives speeches on topics including public speaking, crisis communications, media relations and more.

“Secret” Marketing Web Site Revealed

The Tallahassee-Leon County Economic Development Council unveiled a new “secret” marketing strategy, including a website developed by Moore Consulting Group and IS Consulting: http://www.beapartofoursecret.com/.

The Tallahassee Democrat was there when the cat was let out of the bag, and included this coverage in their recent article on the campaign launch:

"The site is designed to be the centerpiece of a new area marketing campaign that includes highlighting services to existing local businesses. The objective is to help generate new and growing markets as well as bringing new businesses to the area.

In a 45-minute program EDC Chairman Tripp Transou, CSX Transportation's Aubrey Brown and Florida State University Assistant Vice President for Research and Economic Development John Fraser talked about the area's entrepreneurial future.

Brown said CSX 'is standing by to partner with you to help businesses grow here and come here. If businesses are looking for where the action is, we believe they should look in Tallahassee.'"

Karen Moore Earns Acclaim at Sterling Conference

Today, the Florida Sterling Council announced the evaluation results from the nearly 900 participants in this year’s Florida Sterling Council 16th Annual Conference in Orlando. Participants attend high-quality workshops throughout the week-long conference. Each participant completes a one-page evaluation that reviews the presenter, materials, take-away and overall workshop effectiveness.

The top-ranked presenter from this year’s conference? Moore Consulting Group’s own Karen Moore, whose 90-minute workshop on “Working with the Media” was best of conference.

Karen is a nationally-sought out speaker on several communications topics, including media relations, crisis communications, grassroots advocacy and others.