Audrey Stone joins Moore Consulting Group

Moore Consulting Group welcomed Audrey Stone as a new member to the account servicing team in April. As account executive, Stone provides advertising, marketing and public relations counsel and support for clients including Ford Motor Company and Workforce Florida. Stone previously worked as operations manager for Compass Marketing & Consulting, where she was responsible for the creation, implementation and measurement of all communications strategies. Stone’s areas of expertise include social media marketing, event planning, project management, and campaign development and implementation.

Fernando Senra joins Moore Consulting Group

Moore Consulting Group is pleased to announce Fernando Senra as a new member to our award-winning team. Senra joined in March as director and works with clients including VISIT FLORIDA, the Virginia Governor’s Office and the Florida Bar. Senra comes to Moore Consulting Group as former press secretary/director of communications for the Florida Agency for Health Care Administration, where he focused on building awareness and support for key target groups in Florida. His areas of expertise include media relations, project management and message development.

MCG Ranked in Top 100 PR Firms in the Nation

O'Dwyer's recently released their annual rankings of the leading public relations firms, placing Moore Consulting Group (MCG) among the best in the nation.

MCG earned the no. 95 spot in the nation from O'Dwyer's, jumping 6 spots from last year, and remains among the top 5 firms in Florida. As an integrated communications firm that provides counsel on public relations, media relations, marketing, crisis communications and more, MCG has consistently been ranked among the leading firms the nation.

O'Dwyers also recognized Moore Consulting Group as a leader in Florida for Environmental and Public Affairs, Technological and Industrial, Travel and Healthcare specialties.

“MCG takes pride in the diversity of our portfolio and is pleased to be recognized by O’Dwyers for the variety of work that we do,” said Karen Moore, President and CEO of Moore Consulting Group. “While we are honored to have received more than 320 awards for our work, we define success as making a difference in peoples’ lives and producing high impact results for our clients."

The complete rankings can be seen online.

Moore Consulting Group Takes Home 6 Addy’s

Moore Consulting Group received six Addy Awards—three silver and three gold—at the annual awards ceremony that was hosted Saturday by the Tallahassee chapter of the American Advertising Federation (AAF-T). Addy Awards recognize creative excellence in advertising and marketing. Recipients are chosen by an independent panel of judges based on creativity, originality and strategy, and are based on projects completed during the previous year.

Here’s a look at our award-winning work:

• Florida Governor’s Office of Film & Entertainment, advertising (fractional page) | Gold Addy Award
  

• Florida Governor’s Office of Film & Entertainment, advertising (full page) | Gold Addy Award
  

• Government Services Group, reception invitation | Gold Addy Award
  

• Workforce Florida, advertising (full page) | Silver Addy Award
  

• Buckeye Technologies, advertising (full page) | Silver Addy Award
  

• Workforce Florida, advertising (spread) | Silver Addy Award
  

“We owe our success to a talented team, and to the inspired partnerships we share with each of our clients,” said Moore Consulting Group CEO Karen Moore. “Each of these awards is a testament to the hard work and passion that go into the work we do every day at this firm.”

Moore Consulting Group’s website offers an online portfolio that showcases additional collateral materials developed for our clients. More information about AAF-T and the Addy’s can be found here.

Terrie Ard participates in Economic Straight Talk Roundtable

Hosted by the Professional Women’s Forum, Senior Vice President Terrie Glover Ard participated this week in a highly-attended Economic StraightTalk roundtable. Ard offered her expertise and feedback for Tallahassee’s business leaders on how marketing efforts are being affected by the current economy, and the importance of making sure your organization’s message is being heard to ensure long-term growth.

Moderated by Chamber President Sue Dick, other panelists included Glenda Thornton, Foley & Lardner LLP; Kim Moore, Workforce Plus; and Carol Easley, Tallahassee Community College. The Tallahassee Chamber of Commerce has recently made strides to engage local members on how they can weather the economic downturn and seek opportunities to sustain and expand their business.

Campaign helps secure funding through Gov. veto

Working in conjunction with VISIT FLORIDA, Moore Consulting Group celebrated the success of its grassroots campaign to help retain the organization’s public funding. Governor Charlie Crist announced today that he vetoed a proposed $9.9 million budget cut to VISIT FLORIDA, the organization charged with global marketing efforts to attract visitors to the Sunshine State.

The cut was originally passed by the Florida Legislature during the January special session. Moore Consulting Group worked closely with VISIT FLORIDA and industry partners to restore the funding, emphasizing the power of tourism marketing to generate increased visitation numbers and ignite sales tax revenues. Campaign efforts included extensive outreach to media and elected officials through various channels. Moore Consulting Group also spearheaded communication efforts through Twitter, engaging affiliates nationwide through up-to-the-second updates on the campaign.

The Governor emphasized tourism’s importance as an economic and employment generator during today’s press conference, publicly stating that “Maintaining VISIT FLORIDA’s funding will serve to invigorate Florida’s travel industry and protect the vital state tax revenue generated by our visitors.”

Moore Consulting Group is headquartered in Tallahassee, Florida, and was recently ranked among the top 30 environmental and public affairs firms in the nation.

MCG receives national ranking for public affairs

O’Dwyer’s has ranked Moore Consulting Group no. 29 in the nation among firms specializing in environmental PR & public affairs. The full rankings, along with MCG’s profile, can be seen in the Feb. issue of O'Dwyer's PR Report.

O’Dwyer’s also ranked Moore Consulting Group in the top 120 firms in the nation overall.