Sr. Director Nanette Schimpf earns accreditation

The Universal Accreditation Board of the Public Relations Society of America has awarded Nanette Schimpf Accreditation in Public Relations (APR). This outstanding achievement for a public relations professional certifies Schimpf as an expert in strategic, managerial and ethical public relations.

“Earning my APR epitomizes what Moore Consulting Group is all about—-top-notch integrated communications efforts led by a team who enjoys being challenged and using our expertise to benefit clients,” said Schimpf.

Schimpf has 17 years of experience in public relations, media advocacy and public affairs. She provides counsel to Moore Consulting Group’s clients and works with the account servicing team to manage and provide strategic focus on day-to-day activities. Her areas of expertise include media training, media advocacy, public affairs and grassroots outreach.

MCG helps the American Lung Association fight for air!

Moore Consulting Group helped raise money for the American Lung Association of the Southeast’s (ALASE) Tallahassee Lung Walk, held last weekend at the Centerville Conservation Community. MCG Senior Account Executive Amanda Fliger, ALASE Board Member, was the top fundraiser for the walk—raising more than $1,000. The Big Bend Region raised more than $34,000 to fight lung disease in all its forms through education, research and advocacy.

Audrey Stone joins Moore Consulting Group

Moore Consulting Group welcomed Audrey Stone as a new member to the account servicing team in April. As account executive, Stone provides advertising, marketing and public relations counsel and support for clients including Ford Motor Company and Workforce Florida. Stone previously worked as operations manager for Compass Marketing & Consulting, where she was responsible for the creation, implementation and measurement of all communications strategies. Stone’s areas of expertise include social media marketing, event planning, project management, and campaign development and implementation.

Fernando Senra joins Moore Consulting Group

Moore Consulting Group is pleased to announce Fernando Senra as a new member to our award-winning team. Senra joined in March as director and works with clients including VISIT FLORIDA, the Virginia Governor’s Office and the Florida Bar. Senra comes to Moore Consulting Group as former press secretary/director of communications for the Florida Agency for Health Care Administration, where he focused on building awareness and support for key target groups in Florida. His areas of expertise include media relations, project management and message development.

MCG Ranked in Top 100 PR Firms in the Nation

O'Dwyer's recently released their annual rankings of the leading public relations firms, placing Moore Consulting Group (MCG) among the best in the nation.

MCG earned the no. 95 spot in the nation from O'Dwyer's, jumping 6 spots from last year, and remains among the top 5 firms in Florida. As an integrated communications firm that provides counsel on public relations, media relations, marketing, crisis communications and more, MCG has consistently been ranked among the leading firms the nation.

O'Dwyers also recognized Moore Consulting Group as a leader in Florida for Environmental and Public Affairs, Technological and Industrial, Travel and Healthcare specialties.

“MCG takes pride in the diversity of our portfolio and is pleased to be recognized by O’Dwyers for the variety of work that we do,” said Karen Moore, President and CEO of Moore Consulting Group. “While we are honored to have received more than 320 awards for our work, we define success as making a difference in peoples’ lives and producing high impact results for our clients."

The complete rankings can be seen online.

Moore Consulting Group Takes Home 6 Addy’s

Moore Consulting Group received six Addy Awards—three silver and three gold—at the annual awards ceremony that was hosted Saturday by the Tallahassee chapter of the American Advertising Federation (AAF-T). Addy Awards recognize creative excellence in advertising and marketing. Recipients are chosen by an independent panel of judges based on creativity, originality and strategy, and are based on projects completed during the previous year.

Here’s a look at our award-winning work:

• Florida Governor’s Office of Film & Entertainment, advertising (fractional page) | Gold Addy Award
  

• Florida Governor’s Office of Film & Entertainment, advertising (full page) | Gold Addy Award
  

• Government Services Group, reception invitation | Gold Addy Award
  

• Workforce Florida, advertising (full page) | Silver Addy Award
  

• Buckeye Technologies, advertising (full page) | Silver Addy Award
  

• Workforce Florida, advertising (spread) | Silver Addy Award
  

“We owe our success to a talented team, and to the inspired partnerships we share with each of our clients,” said Moore Consulting Group CEO Karen Moore. “Each of these awards is a testament to the hard work and passion that go into the work we do every day at this firm.”

Moore Consulting Group’s website offers an online portfolio that showcases additional collateral materials developed for our clients. More information about AAF-T and the Addy’s can be found here.

Terrie Ard participates in Economic Straight Talk Roundtable

Hosted by the Professional Women’s Forum, Senior Vice President Terrie Glover Ard participated this week in a highly-attended Economic StraightTalk roundtable. Ard offered her expertise and feedback for Tallahassee’s business leaders on how marketing efforts are being affected by the current economy, and the importance of making sure your organization’s message is being heard to ensure long-term growth.

Moderated by Chamber President Sue Dick, other panelists included Glenda Thornton, Foley & Lardner LLP; Kim Moore, Workforce Plus; and Carol Easley, Tallahassee Community College. The Tallahassee Chamber of Commerce has recently made strides to engage local members on how they can weather the economic downturn and seek opportunities to sustain and expand their business.