More Businesses Use Social Media to ‘Engage’ Clients

Karen Moore's latest article for the Tallahassee Democrat focuses on the power of social media and its effects on your business. Here's an excerpt:

“Businesses are used to “giving” to consumers, who are supposed to “take” that good or service. Today, both parties must give and take, which means companies must be prepared to not only provide a product or service to consumers, but work with them in new ways. Social media is a growing means of establishing this dialogue…”

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Governor Crist Appoints Karen Moore to TCC District Board of Trustees

TALLAHASSEE, Fla. (June 6, 2007) -- Governor Crist names Karen B. Moore and Eugene Lamb Jr., and reappoints Frank S. Messersmith to the TCC District Board of Trustees. TCC President Bill Law thanks the Governor for appointing such capable community leaders and said that the Governor’s diligence to find exemplary trustees demonstrates support for local autonomy of Florida’s community colleges.

Karen B. Moore of Tallahassee succeeds Dr. Alisa Ghazvini. Moore is the president of Moore Consulting Group, an integrated communications, public relations and advertising firm. She serves on numerous boards, including TCC’s Foundation Board for which she was the president in 2003 and chaired its first Capital Campaign that secured $10 million. She is the recipient of the National Association for Community Leadership's Distinguished Leadership Award, the Pacesetter Award from Leadership Tallahassee, the Silver Medal Award from the American Advertising Federation and the Stanley Tait Award for Outstanding Achievement in Public Relations from FPRA.

Read the full news release on the TCC Web site.

Moore Consulting Group is One of Top PR Firms in the U.S.

Moore Consulting Group has been ranked as one of the top public relations firms by industry magazine, O’Dwyer’s PR Report. The firm placed 80th out of the 15,000 public relations firms in the nation.

Business Branding Leads to Success

Karen Moore's latest article for the Tallahassee Democrat focuses on the power of your business brand. Here's an excerpt:

“Building the bridge from your company to your consumer is not just about marketing, sales, public relations or advertising. It is more than your logo, brochures, company colors, slick ad copy or special events. Your brand is the sum total of the experiences that a customer has with you and your business, and it is your job to reach them…”

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The Rear View Mirror

Here's a sample of Karen's latest article from the Tallahassee Democrat:

“Chances are that you haven’t heard much about the concept of “integrated communications.” However, its buzz words of “branding,” “marketing,” “public relations” and “advertising” have thankfully become daily fodder around the water cooler when referring to analyzing the latest trends, talking about a blog or honing in on your organization’s communications goals and objectives…”

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Karen Moore is Named a Top Woman in Business by the Tallahassee Democrat

Karen Moore, founder and CEO of Moore Consulting Group, Inc. was featured in the Tallahassee Democrat as one of the “Top Women in Business” of 2007. She said the reinvention is what has kept Moore Consulting Group successful as she started the company in 1982.

Moore Consulting Group Wins Three Addy Awards

Moore Consulting Group was recognized with three Silver Addy Awards at the Greater Tallahassee Advertising Federation’s annual “Addy Awards.” Winning entries included a sales promotional piece for W.F. Rayls Kennels and a consumer publication for Workforce Florida.