Sunday, May 27, 2007

Business Branding Leads to Success

Karen Moore's latest article for the Tallahassee Democrat focuses on the power of your business brand. Here's an excerpt:
“Building the bridge from your company to your consumer is not just about marketing, sales, public relations or advertising. It is more than your logo, brochures, company colors, slick ad copy or special events. Your brand is the sum total of the experiences that a customer has with you and your business, and it is your job to reach them…”
Click here to read the full article