Moore Consulting Group Wins Silver Addy

Moore Consulting Group received a prestigious Silver Addy at the 2008 award show that took place last weekend, sponsored by the Greater Tallahassee Advertising Federation. The Silver Addy was awarded to MCG in the mixed/multiple media category for MCG's own "What's Your Mountain?" rebranding campaign. Campaign elements include the moore-pr.com website, a promotional postcard, full-sized pop-up banner and a poster.

"As an integrated communications firm, it is so rewarding to be recognized for our strength in multiple media," said Moore Consulting Group's Senior Vice President Terrie Glover Ard. "For us, this is a reflection of the talent and capabilities we bring to our clients each day."

Combining a creative brand concept with remarkable graphic design (including in-house photography), and clever copywriting, Moore Consulting Group launched its new brand last fall.

To view MCG's entire portfolio, go to moore-pr.com.

MCG Partners with the American Lung Association of Florida

Moore Consulting Group (MCG) is proud to announce its partnership with the American Lung Association of Florida (ALAF) for its annual Asthma Walk to take place April 5, 2008.

Asthma affects more than 20 million people in the United States, and more than 40,000 people in the Big Bend region. MCG has partnered with ALAF to provide in-kind donations for the 2008 event. Three of our staff members also serve on the Asthma Walk Committee to assist with planning and fund raising.

We hope you will join us on April 5, 2008 at the scenic Centerville Conservation Community, where walkers will enjoy 2.5 miles of nature trails as well as food and fun for families and participants!

For more information or to make a donation, visit www.TallyAsthmaWalk.com, or click on the banner above.

3Com Highlights MCG for Business Technology Innovation

3Com, a leading global provider of enterprise and small-business networking solutions, highlighted Moore Consulting Group (MCG) as a leader in providing its business and clients with innovative technological solutions. The company recently profiled MCG in a case study to exemplify how small businesses can take advantage of enhancements to their technology infrastructure to improve client service.

Moore Consulting Group partnered with Hayes Computer Services and 3Com to remedy bandwidth issues caused by large file transfers and increased network usage, and to prepare for future network growth. 3Com provided a secure, unified wireless access system for clients and mobile employees; gave the building full wireless coverage with ample bandwidth to ensure consistent access; and enabled MCG with a flexible network that can easily deploy future innovations.

MCG's commitment to business technology for clients and employees will also be featured in Von magazine’s “What Works at Work” section in their November issue.

Click here to download the full case study

O’Dwyers Names Moore Consulting Group No. 1 Health Care Firm in Florida

O’Dwyers has announced its latest national ranking of public relations firms engaged in the health care industry, naming Tallahassee’s Moore Consulting Group No. 1 in the state of Florida, and 23rd in the nation. The rankings are based on the number of healthcare clients and revenue.

The firm has orchestrated educational outreach to target audiences including elected officials, key influentials, provider groups and associations for healthcare access and prevention issues. Karen Moore, CEO and president of Moore Consulting Group, has testified before the U.S. House and Senate Healthcare and Appropriations Committees on Medicare and Medicaid.

“Health care is a top priority for the state of Florida as well as the nation, and I am honored to have the opportunity to work on initiatives that are helping enhance quality of life and save people’s lives,” said Moore. “Moore Consulting Group has a strong history of making a difference in the health care industry, covering prevention and access issues.”

Earlier this year, O’Dwyers named Moore Consulting Group the No. 2 overall public relations firm in Florida and 80th in the nation (out of 15,000 firms), based on net fees, the number of employees and the percentage of growth from 2005 to 2006. The firm was also named one of the top 110 firms in the U.S. by the national publication PRWeek.

MCG welcomes Susannah Wesley to the team

Moore Consulting Group is pleased to announce that Susannah Wesley has joined the team as a senior account executive. Susannah has a background in public affairs and association management, with experience in marketing, public relations, special event execution, and strategic planning. Prior to joining our team, she served as Deputy Director of the Florida Association of Convention & Visitors Bureaus, and Executive Director of two additional statewide trade associations. She earned her bachelor’s degree in communication studies from Florida State University.

“I was really drawn to Moore Consulting Group's enthusiasm and commitment to client service,” said Wesley. “MCG’s team members are known for their creativity, and I am thrilled to join such a talented group.”

A native Floridian, Susannah’s personal and professional background have given her a deep undertanding of our state’s diverse strengths. She has already begun work with VISIT FLORIDA’s Tourism Counts campaign to create a better Florida, attending the recent Governor’s Conference on Tourism in Boca Raton, where she successfully recruited 76 new members for the Partnership for Florida’s Tourism.

In her spare time, Susannah enjoys singing with the Tallahassee Community Chorus, keeping up with political news and events, and serving as a local volunteer.

MCG vice president named co-chair of BioFlorida Chapter

Jim Hunt, vice president of business development at Moore Consulting Group, was recently selected to serve as co-chair of BioFlorida’s Northwest Florida chapter. BioFlorida is an independent, statewide organization that focuses on outreach, awareness and development of bioscience in the state of Florida.

“BioFlorida leads the way in creating a favorable business and legislative environment to promote the growth of Florida’s bio and life sciences industries.” said Hunt. “I am very excited to join such a dynamic organization as co-chair of the Northwest Florida chapter.”

Learn more about BioFlorida.

Business should be ready for crisis

Karen Moore's latest article for the Tallahassee Democrat focuses on the important of businesses preparing for the storm before it hits. Here's an excerpt:

“It goes without saying that it is difficult to prepare for the unexpected - in everyday life as well as in business. Still, businesses can take some key steps before, during and after a problem or crisis that will enable them to respond effectively with the help of a good crisis team.”

Click here to read the full article