The sharp counsel of Deirdre Breakenridge, author of new book Putting the Public Back in Public Relations and president and director of communications at PFS Marketwyse, helped build the bridge for local public relations professionals between old school techniques and new methods of reaching audiences at a social media roundtable held on Wednesday, May 20th at Moore Consulting Group (MCG). Senior-level communications counselors discussed industry trends and challenges – including how to reach a new community of stakeholders with social media.
“In our industry it is so important to stay on the cutting edge of new technology,” said Terrie Ard, APR, CPRC, president of the FPRA Board and senior vice president of Moore Consulting Group (pictured above with MCG Vice President Jim Hunt, left, and Deirdre Breckenridge, center). “In the communications world, social media has to be in the mix to cut through the clutter of an increasingly competitive marketplace.”
Breakenridge will also be speaking at the 71st annual Florida Public Relations Association (FPRA) conference August 9-12, 2009 in Boca Raton, FL.