Tuesday, May 26, 2009

Ford's new MyKey a big media hit in Florida

On behalf of Ford Motor Company, Moore Consulting Group (MCG) team members just returned from a statewide tour promoting Ford’s new MyKey, an innovative technology debuting in select Ford models to improve teen safety on the road.

MyKey allows a parent to pre-program their teenage driver’s key to set limits for speed, radio volume and traction control in order to prevent aggressive driving. And if the driver doesn’t buckle up, MyKey has a solution for that, too—keeping the audio system on mute until the driver and passenger are safely fastened in. The new MyKey technology debuts later this year standard in the 2010 Ford Focus and will come standard on most Ford Lincoln and Mercury vehicles soon after.

To raise awareness about MyKey, MCG took the first drivable prototype vehicle (straight from Dearborn, Michigan) on a tour of eight cities throughout Florida, providing demos to media and community members. The new MyKey technology garnered statewide media coverage with television shows, radio and major daily papers.

Thursday, May 21, 2009

MCG hosts FPRA social media roundtable with Deirdre Breakenridge

The sharp counsel of Deirdre Breakenridge, author of new book Putting the Public Back in Public Relations and president and director of communications at PFS Marketwyse, helped build the bridge for local public relations professionals between old school techniques and new methods of reaching audiences at a social media roundtable held on Wednesday, May 20th at Moore Consulting Group (MCG). Senior-level communications counselors discussed industry trends and challenges – including how to reach a new community of stakeholders with social media.

“In our industry it is so important to stay on the cutting edge of new technology,” said Terrie Ard, APR, CPRC, president of the FPRA Board and senior vice president of Moore Consulting Group (pictured above with MCG Vice President Jim Hunt, left, and Deirdre Breckenridge, center). “In the communications world, social media has to be in the mix to cut through the clutter of an increasingly competitive marketplace.”

Breakenridge will also be speaking at the 71st annual Florida Public Relations Association (FPRA) conference August 9-12, 2009 in Boca Raton, FL.

Wednesday, May 6, 2009

Moore Consulting Group ranked among top national firms

PRWeek, one of the most respected national journals of the public relations industry, rated Moore Consulting Group as one of the leading firms in the U.S. in its prestigious annual rankings. The firm ranked 108th in the nation for 2009.

“Moore Consulting Group has built a reputation of offering the highest level of expertise and counsel to our clients,” said Karen Moore, the firm’s president and CEO. “This recognition highlights our 16th year of producing award-winning work on behalf of local and national clients.”

This is the second time this year that a respected independent national ranking placed Moore Consulting Group among the top public relations firms in the country. In March, O’Dwyer’s, also a national public relations publication, ranked Moore Consulting Group in the top 100 in the nation for 2009. Additionally, the firm was ranked as the number one healthcare PR firm in Florida by O’Dwyer’s. Both annual rankings were based on rate of growth and revenue per staff member.

Friday, April 24, 2009

MCG conquers "final frontier” at local Image Awards

The hard work of Moore Consulting Group’s accounting servicing team was rewarded last night at the annual Capital Chapter Image Awards, where the Florida Public Relations Association recognized the firm for outstanding public relations programs. This year’s theme was “Image Trek: PR’s Final Frontier” and recognized those PR practitioners who “boldly go where no one has gone before.”

Moore Consulting Group won six awards—showcasing the best examples of innovation, planning and design, including a Grand Image Award, noting the best entry in the Printed Tools of Public Relations. Winning entries included “Employ Florida Banner Center for Digital Media—Launch,” “How Champions Became 925.” “Tourism Counts Education Campaign,” American Lung Association BreatheIn! Newsletter,” and the “American Lung Association’s State of the Air: 2008 News Release.”

This year’s Image competition was of special importance to Moore Consulting Group, as Senior Account Executive Amanda Fliger served as Image Award Chair and Senior Vice President Terrie Glover Ard is the Capital Chapter President of the Florida Public Relations Association.

Tuesday, April 21, 2009

MCG launches Facebook page for Florida Health Access

Moore Consulting Group took health care to a new level by bringing the Florida Health Access Network to Facebook. The Florida Health Access Network, a central location for health care information, provides updates for Floridians on Medicare, Medicaid, SCHIP, health care access, quality of care, and health care reform. Because being informed about health care is so important for all Floridians, Facebook was a natural fit for the Network to spread the word about all the resources it has to offer.


The Florida Health Access Network is an ideal way to stay updated and learn more about health care issues facing Floridians; become a fan today!

Friday, April 17, 2009

Sr. Director Nanette Schimpf earns accreditation

The Universal Accreditation Board of the Public Relations Society of America has awarded Nanette Schimpf Accreditation in Public Relations (APR). This outstanding achievement for a public relations professional certifies Schimpf as an expert in strategic, managerial and ethical public relations.

“Earning my APR epitomizes what Moore Consulting Group is all about—-top-notch integrated communications efforts led by a team who enjoys being challenged and using our expertise to benefit clients,” said Schimpf.

Schimpf has 17 years of experience in public relations, media advocacy and public affairs. She provides counsel to Moore Consulting Group’s clients and works with the account servicing team to manage and provide strategic focus on day-to-day activities. Her areas of expertise include media training, media advocacy, public affairs and grassroots outreach.

Saturday, April 11, 2009

MCG helps the American Lung Association fight for air!

Moore Consulting Group helped raise money for the American Lung Association of the Southeast’s (ALASE) Tallahassee Lung Walk, held last weekend at the Centerville Conservation Community. MCG Senior Account Executive Amanda Fliger, ALASE Board Member, was the top fundraiser for the walk—raising more than $1,000. The Big Bend Region raised more than $34,000 to fight lung disease in all its forms through education, research and advocacy.

Thursday, April 2, 2009

Audrey Stone joins Moore Consulting Group


Moore Consulting Group welcomed Audrey Stone as a new member to the account servicing team in April. As account executive, Stone provides advertising, marketing and public relations counsel and support for clients including Ford Motor Company and Workforce Florida. Stone previously worked as operations manager for Compass Marketing & Consulting, where she was responsible for the creation, implementation and measurement of all communications strategies. Stone’s areas of expertise include social media marketing, event planning, project management, and campaign development and implementation.

Friday, March 20, 2009

Fernando Senra joins Moore Consulting Group


Moore Consulting Group is pleased to announce Fernando Senra as a new member to our award-winning team. Senra joined in March as director and works with clients including VISIT FLORIDA, the Virginia Governor’s Office and the Florida Bar. Senra comes to Moore Consulting Group as former press secretary/director of communications for the Florida Agency for Health Care Administration, where he focused on building awareness and support for key target groups in Florida. His areas of expertise include media relations, project management and message development.

Friday, March 13, 2009

MCG Ranked in Top 100 PR Firms in the Nation

O'Dwyer's recently released their annual rankings of the leading public relations firms, placing Moore Consulting Group (MCG) among the best in the nation.

MCG earned the no. 95 spot in the nation from O'Dwyer's, jumping 6 spots from last year, and remains among the top 5 firms in Florida. As an integrated communications firm that provides counsel on public relations, media relations, marketing, crisis communications and more, MCG has consistently been ranked among the leading firms the nation.

O'Dwyers also recognized Moore Consulting Group as a leader in Florida for Environmental and Public Affairs, Technological and Industrial, Travel and Healthcare specialties.

“MCG takes pride in the diversity of our portfolio and is pleased to be recognized by O’Dwyers for the variety of work that we do,” said Karen Moore, President and CEO of Moore Consulting Group. “While we are honored to have received more than 320 awards for our work, we define success as making a difference in peoples’ lives and producing high impact results for our clients."

The complete rankings can be seen online.

Monday, March 2, 2009

Moore Consulting Group Takes Home 6 Addy’s


Moore Consulting Group received six Addy Awards—three silver and three gold—at the annual awards ceremony that was hosted Saturday by the Tallahassee chapter of the American Advertising Federation (AAF-T). Addy Awards recognize creative excellence in advertising and marketing. Recipients are chosen by an independent panel of judges based on creativity, originality and strategy, and are based on projects completed during the previous year.

Here’s a look at our award-winning work:
  • Florida Governor’s Office of Film & Entertainment, advertising (fractional page) | Gold Addy Award
  • Florida Governor’s Office of Film & Entertainment, advertising (full page) | Gold Addy Award
  • Government Services Group, reception invitation | Gold Addy Award
  • Workforce Florida, advertising (full page) | Silver Addy Award
  • Buckeye Technologies, advertising (full page) | Silver Addy Award
  • Workforce Florida, advertising (spread) | Silver Addy Award
“We owe our success to a talented team, and to the inspired partnerships we share with each of our clients,” said Moore Consulting Group CEO Karen Moore. “Each of these awards is a testament to the hard work and passion that go into the work we do every day at this firm.”

Moore Consulting Group’s website offers an online portfolio that showcases additional collateral materials developed for our clients. More information about AAF-T and the Addy’s can be found here.

Tuesday, February 3, 2009

Terrie Ard participates in Economic Straight Talk Roundtable

Hosted by the Professional Women’s Forum, Senior Vice President Terrie Glover Ard participated this week in a highly-attended Economic StraightTalk roundtable. Ard offered her expertise and feedback for Tallahassee’s business leaders on how marketing efforts are being affected by the current economy, and the importance of making sure your organization’s message is being heard to ensure long-term growth.

Moderated by Chamber President Sue Dick, other panelists included Glenda Thornton, Foley & Lardner LLP; Kim Moore, Workforce Plus; and Carol Easley, Tallahassee Community College. The Tallahassee Chamber of Commerce has recently made strides to engage local members on how they can weather the economic downturn and seek opportunities to sustain and expand their business.

Tuesday, January 27, 2009

Campaign helps secure funding through Gov. veto

Working in conjunction with VISIT FLORIDA, Moore Consulting Group celebrated the success of its grassroots campaign to help retain the organization’s public funding. Governor Charlie Crist announced today that he vetoed a proposed $9.9 million budget cut to VISIT FLORIDA, the organization charged with global marketing efforts to attract visitors to the Sunshine State.

The cut was originally passed by the Florida Legislature during the January special session. Moore Consulting Group worked closely with VISIT FLORIDA and industry partners to restore the funding, emphasizing the power of tourism marketing to generate increased visitation numbers and ignite sales tax revenues. Campaign efforts included extensive outreach to media and elected officials through various channels. Moore Consulting Group also spearheaded communication efforts through Twitter, engaging affiliates nationwide through up-to-the-second updates on the campaign.

The Governor emphasized tourism’s importance as an economic and employment generator during today’s press conference, publicly stating that “Maintaining VISIT FLORIDA’s funding will serve to invigorate Florida’s travel industry and protect the vital state tax revenue generated by our visitors.”

Moore Consulting Group is headquartered in Tallahassee, Florida, and was recently ranked among the top 30 environmental and public affairs firms in the nation.

Friday, January 16, 2009

MCG receives national ranking for public affairs

O’Dwyer’s has ranked Moore Consulting Group no. 29 in the nation among firms specializing in environmental PR & public affairs. The full rankings, along with MCG’s profile, can be seen in the Feb. issue of O'Dwyer's PR Report.

O’Dwyer’s also ranked Moore Consulting Group in the top 120 firms in the nation overall.