Monday, December 15, 2008

Terrie Ard presents to EDC on campaign success

Moore Consulting Group Senior Vice President Terrie Glover Ard, APR, CPRC, recently joined the Tallahassee Economic Development Council (EDC) and other business leaders to present to the Leon County Commissioners on the strategy behind the Tallahassee EDC’s “Be a Part of Our Secret” campaign to attract new businesses to the area.

The integrated campaign was developed by Moore Consulting Group in collaboration with the EDC earlier in 2008, and included grassroots, social media, marketing and advertising components. The campaign website, online at, served as the anchor for the campaign, providing a one-stop resource for information and featuring several cutting-edge features for site selectors and prospective businesses.

“The results of the branding initiative and website have been so impressive,” remarked Ard.

The Tallahassee EDC has reported an increase in consultant calls—both consultants who already have clients and investments in the community as well as new investors. Enterprise Florida, the state resource for business development and relocation, also recognized the Be a Part of Our Secret website as a model for economic development offices statewide.