More Businesses Use Social Media to ‘Engage’ Clients

Karen Moore's latest article for the Tallahassee Democrat focuses on the power of social media and its effects on your business. Here's an excerpt:

“Businesses are used to “giving” to consumers, who are supposed to “take” that good or service. Today, both parties must give and take, which means companies must be prepared to not only provide a product or service to consumers, but work with them in new ways. Social media is a growing means of establishing this dialogue…”

Click here to read the full article