Tally Award update: MCG among "Top 3" finalists

Everything Tallahassee has named Moore Consulting Group (MCG) as a finalist for the 2008 Tally Award for the Best Marketing Firm in Tallahassee. Finalists are determined by popular vote; winners with the most votes in each business category will be announced at the January awards gala.

“Our firm prides itself on our reputation for superior client service, and we are thankful to have the support of so many friends, colleagues and people from throughout the community,” said MCG President and CEO Karen Moore.

Moore Consulting Group has been no stranger to accolades in 2008, earning the Tallahassee Chamber’s Family Friendly Business of the Year award, national rankings from PRWeek and O’Dwyers, four Image Awards and a Silver Addy. Karen Moore was also recently recognized as a nominee for the Girl Scouts of the Big Bend’s Women of Distinction honor.

MCG gives special holiday news update

Moore Consulting Group pairs up with Santa for another successful campaign. View the 2008 MCG holiday news update.

Terrie Ard presents to EDC on campaign success

Moore Consulting Group Senior Vice President Terrie Glover Ard, APR, CPRC, recently joined the Tallahassee Economic Development Council (EDC) and other business leaders to present to the Leon County Commissioners on the strategy behind the Tallahassee EDC’s “Be a Part of Our Secret” campaign to attract new businesses to the area.

The integrated campaign was developed by Moore Consulting Group in collaboration with the EDC earlier in 2008, and included grassroots, social media, marketing and advertising components. The campaign website, online at www.BeAPartOfOurSecret.com, served as the anchor for the campaign, providing a one-stop resource for information and featuring several cutting-edge features for site selectors and prospective businesses.

“The results of the branding initiative and website have been so impressive,” remarked Ard.

The Tallahassee EDC has reported an increase in consultant calls—both consultants who already have clients and investments in the community as well as new investors. Enterprise Florida, the state resource for business development and relocation, also recognized the Be a Part of Our Secret website as a model for economic development offices statewide.

MCG helps students make professional gains

Last night, local college students gained valuable insight into the integrated communications industry, thanks to Moore Consulting Group (MCG)’s “Success in 60” seminar. MCG provided an hour packed full of tips and strategies to help students land their next big internship or job.

“As communication professionals, we know how hard it can be to break into the industry, especially during these hard economic times,” said Terrie Glover Ard, Moore Consulting Group senior vice president. “We want to help the emerging professionals in our community get a head start and provide them with the tools and resources they need to be successful.”

“Success in 60” is designed to provide students with real-world industry knowledge and tips for getting ahead in the job market. Students were able to hear from experts about what it’s really like to work at an agency, tips and strategies for their cover letter and resume, what to do once they secure an interview and how to gain relevant experience.

“There are some skills you just can’t learn from a textbook, so having the Moore Consulting Group team give us advice and encouragement was invaluable,” said Megan Burgess, president of the Florida Public Relations Association’s Tallahassee student chapter.

Not only did students receive advice from top-level executives at Moore Consulting Group, they also left with a “Career Field Guide” full of useful tips and resources as they embark on their journey into the workforce.

MCG up for Tally Award as 'Best Marketing Firm'

Go online and take a look at this year’s candidates for best marketing firm in Tallahassee, and you’ll find Moore Consulting Group on the list.

Supporters of all kinds of businesses are being encouraged to visit EverythingTallahassee.com and vote for their favorite businesses now through December 15th. Moore Consulting Group’s listing can be found under Marketing in the Professional Services category.

Winners with the most votes in each category will be announced at the Tally Awards Gala on January 31, 2009. All proceeds go to benefit the Florida Disabled Outdoors Association.

To cast your vote for MCG, click here.

Karen Moore receives ‘Women of Distinction’ nomination

Karen Moore has been named a nominee for the 2008 Women of Distinction awards. The awards, given by the Girl Scout Council of the Apalachee Bend (GSCAB), will recognize female leaders from across the Panhandle. Moore was selected as a finalist in the PR, advertising, media and technology category.

While the nomination also considers Karen Moore’s recent accomplishments as a business leader in the Big Bend community, Moore has deep roots with the Girl Scouts; she was the youngest person to be appointed to the Girl Scouts of Citrus Council’s Board of Directors, and served as a camp counselor for five years. She was also a Girl Scout from 2nd through 12th grade.

The 2008 Women of Distinction Awards Gala will take place on November 18th.

Tallahassee Democrat: Area health industry likely to grow

Moore Consulting Group Vice President Jim Hunt joined leaders from throughout the Big Bend region Thursday morning at the Economic Development Council of Tallahassee/Leon County to discuss opportunities for grown in the healthcare sector.

From the article that appeared in the Tallahassee Democrat:

"Jim Hunt, vice president of business development at Moore Consulting Group Inc., gave the perspective of BioFlorida, the member-based group promoting the growth of Florida's biotechnology industry. 'We are poised for becoming a biotech Mecca in this region,' he said.

The area's research and development efforts have attracted the attention of major corporations, some of whom have visited to see first hand the advancements in various biotechnology areas, he noted."

Family Forum: MCG Fosters Work/Life Balance

This month’s issue of Family Forum magazine features Terrie Glover Ard, Moore Consulting Group’s senior vice president and proud new mother of a baby girl, as a role model of how new parents can achieve a positive work/life balance.

Moore Consulting Group was also recognized earlier this year with the Family Friendly Business of the Year award by the Tallahassee Chamber of Commerce.

Family Forum is available at local retailers such as Publix, as well as online.

Terrie Ard Participates in FSU Professional Panel

Florida State University’s (FSU) College of Communication's Career Future class, lead by Dr. Ann Korzenny, hosted a panel of professional leaders to address students. Moore Consulting Group’s (MCG) Terrie Glover Ard, senior vice president, was among the panel participants, which provided the audience with various perspectives on the communications industry. The dialogue ranged from how to strike a work/life balance to professional development opportunities and local industry issues.

“Moore Consulting Group has been extremely fortunate throughout the years in being able to draw upon the great pool of talent offered by our local universities,” said Ard. “I was honored to have the opportunity to connect with students and hopefully play a role in their ongoing success.”

The panel event is the latest in Moore Consulting Group’s continued commitment to connecting higher education with real-world opportunities. MCG’s Susannah Wesley is also slated to speak to FSU’s student chapter of the Florida Public Relations Association later this year.

Tallahassee Chamber Hosts Panel on Social Media

The Tallahassee Chamber recently hosted a panel of local business experts to discuss how social media affects businesses. Karen Moore, president and CEO of Moore Consulting Group was invited to attend.

Of interest were Moore’s insights on the digital media landscape, including everything from blogs to Twitter, Facebook and YouTube.

“Businesses continue to find opportunities to capitalize on social media,” said Moore. “The key is to find what resonates most with your audience and engage in an ongoing dialogue to help grow your business.”

An article by Karen Moore on social media also recently appeared in Source magazine. The MCG website offers additional social media features, including a blog and links to its YouTube site.

MCG Continues to Rank Among Top Firms in U.S.

O’Dwyers and PRWeek recently released their annual rankings of the leading public relations firms, each placing Moore Consulting Group (MCG) among the best in the nation.

MCG earned the no. 111 spot from O'Dwyers and no. 123 from PRWeek. As an integrated communications firm that provides counsel on public relations, media relations, marketing, crisis communications and more, MCG has consistently been ranked in the top 200 by the two leading industry publications.

O'Dwyers also ranked MCG the no. 1 agency in Florida for healthcare for the second year in a row. In addition, MCG placed no. 3 in Florida and no. 29 in the country in the field of environmental communications.

Karen Moore Delivers Keynote Speech at Professional Women’s Forum

The Greater Tallahassee Chamber hosted its monthly Professional Women’s Forum, sponsored by Tallahassee Lincoln Mercury and featuring Moore Consulting Group president and CEO Karen Moore as the event’s keynote speaker.

Moore presented on effective public speaking to more than 250 attendees from throughout the community. This month’s event also marked Women’s Small Business Month.

Moore is no stranger to public speaking or successful leadership as a female business owner, and frequently gives speeches on topics including public speaking, crisis communications, media relations and more.

“Secret” Marketing Web Site Revealed

The Tallahassee-Leon County Economic Development Council unveiled a new “secret” marketing strategy, including a website developed by Moore Consulting Group and IS Consulting: http://www.beapartofoursecret.com/.

The Tallahassee Democrat was there when the cat was let out of the bag, and included this coverage in their recent article on the campaign launch:

"The site is designed to be the centerpiece of a new area marketing campaign that includes highlighting services to existing local businesses. The objective is to help generate new and growing markets as well as bringing new businesses to the area.

In a 45-minute program EDC Chairman Tripp Transou, CSX Transportation's Aubrey Brown and Florida State University Assistant Vice President for Research and Economic Development John Fraser talked about the area's entrepreneurial future.

Brown said CSX 'is standing by to partner with you to help businesses grow here and come here. If businesses are looking for where the action is, we believe they should look in Tallahassee.'"

Karen Moore Earns Acclaim at Sterling Conference

Today, the Florida Sterling Council announced the evaluation results from the nearly 900 participants in this year’s Florida Sterling Council 16th Annual Conference in Orlando. Participants attend high-quality workshops throughout the week-long conference. Each participant completes a one-page evaluation that reviews the presenter, materials, take-away and overall workshop effectiveness.

The top-ranked presenter from this year’s conference? Moore Consulting Group’s own Karen Moore, whose 90-minute workshop on “Working with the Media” was best of conference.

Karen is a nationally-sought out speaker on several communications topics, including media relations, crisis communications, grassroots advocacy and others.

MCG Named Family Friendly Business of 2008

The Greater Tallahassee Chamber of Commerce named Moore Consulting Group Tallahassee’s Family Friendly Business of the Year at yesterday’s 2008 Small Business Excellence Awards ceremony. The firm has been nominated for the award two years in a row. (See a complete list of this year’s winners.)

“We are honored to receive this recognition from the community,” said Moore Consulting Group President Karen Moore, who accepted the award. “It’s been a blessing to see the teamwork and leadership that has flourished at MCG thanks to our family-friendly practices. This just goes to show that it pays to put family first.”

Moore was also excited to receive a letter of congratulations on the award from Senator Bill Nelson, who noted the crucial role small businesses play in Florida’s “growth and success.”

Moore Consulting Group offers this video of personal stories from team members about what it’s like to be a part of the MCG family.

Karen Moore Article Appears in Source Magazine

Source magazine, a monthly publication distributed by the Florida Society of Association Executives, includes an article by Karen Moore, Moore Consulting Group’s president and CEO, that talks to readers about how to use social media for their business or organization.

The article, which covers the ins and outs of social media and even includes an at-a-glance social media lexicon, was originally part of Moore’s series of communications-focused columns that appeared in the Tallahassee Democrat last year. “What to Know about Social Media” can be found on page 16 of the May issue of Source.

Lung Association Names Moore ‘Inspiring Woman’

The American Lung Association of Florida has named Karen Moore their “Inspiring Woman,” recognized at the Women and Lung Health Luncheon in Tallahassee. The event offered Tallahassee-area women the chance to meet, network and enjoy informational and emotional presentations from healthcare representatives and patients who have dealt with lung-related illnesses.

The luncheon was part of a statewide series, and also included a fashion show and silent auction, as well as on-site health screenings.

Learn more about the Women and Lung Health Luncheon series.

Amy Martin Promoted to Chief Financial Officer

Amy Martin was promoted today to chief financial officer of Moore Consulting Group. Martin has worked at MCG for more than 7 years, and previously held the title of director of administration.

In addition to managing the finance and business department for MCG, Amy also oversees human resources and other administrative matters for the firm. She has 15 years of finance experience, and holds a degree in business administration from Flagler College.

MCG Recognized with Top Industry Awards

Moore Consulting Group was honored today by the FPRA Capitol Chapter with four Image Awards. The awards recognize results and excellence in public relations, and winners are chosen from a variety of categories.

MCG was proud to represent our outstanding clientele with the following award-winning campaigns:
VISIT FLORIDA, Public Affairs Campaign, “Florida’s Tourism Counts”
VISIT FLORIDA, News Release, ”VISIT FLORIDA Spreads ‘Sunshine’ Throughout the U.S.”
Tall Timbers, Special Event, “50th Anniversary Campaign”
American Lung Association of Florida, Annual Report, “Many Voices, One Mission"

View MCG's complete portfolio online at moore-pr.com.

MCG’s Senior VP Earns Top Industry Accreditation

Moore Consulting Group is pleased to announce our own Senior Vice President Terrie Glover Ard, APR, CPRC, has earned the Certified Public Relations Counselor (CPRC) accreditation from the Florida Public Relations Association. The designation is the highest in the public relations field, and Ard is among the youngest to have passed the exam.

“Moore Consulting Group has built a reputation of offering the highest level of expertise and counsel to our clients,” said Karen Moore, the firm’s president and CEO. “We’ve always known Terrie’s strategy and insight are top-notch, and congratulate her on this outstanding achievement.”

Karen Moore is also APR and CPRC-accredited. There are less than 50 such professionals in Florida.

Inc. Magazine Names MCG as Technology Leader

Richard Moore, chief operations officer of Moore Consulting Group has seen the firm boom from a one-woman shop into a 20-person hub of innovation, whether that means staying ahead of technology trends or raising the bar for client servicing excellence.

Read his recent interview with Inc.com about what MCG has done to bring technology and service together under one roof, and learn more about what MCG is doing to stay on the cutting edge.

Moore Consulting Group Wins Silver Addy

Moore Consulting Group received a prestigious Silver Addy at the 2008 award show that took place last weekend, sponsored by the Greater Tallahassee Advertising Federation. The Silver Addy was awarded to MCG in the mixed/multiple media category for MCG's own "What's Your Mountain?" rebranding campaign. Campaign elements include the moore-pr.com website, a promotional postcard, full-sized pop-up banner and a poster.

"As an integrated communications firm, it is so rewarding to be recognized for our strength in multiple media," said Moore Consulting Group's Senior Vice President Terrie Glover Ard. "For us, this is a reflection of the talent and capabilities we bring to our clients each day."

Combining a creative brand concept with remarkable graphic design (including in-house photography), and clever copywriting, Moore Consulting Group launched its new brand last fall.

To view MCG's entire portfolio, go to moore-pr.com.